Google doesn?t always penalize you for bad links, they sometimes and very often, will ignore links completely that they find to be against their guidelines. Back in 2007, Google started penalizing sites for selling paid links and over the years they have penalized many sites for buying links. Recently, Google has stepped up their notifications of unnatural link warnings and with the Penguin update many webmasters have been obsessed with cleaning up their external link profiles.
Ignoring Links
But you need to know, not all links that may look bad or even be really bad actually harm your site. Google does in fact completely ignore links. A video of Google?s Matt Cutts from 2007 explains how link sellers can lose their ability to pass any PageRank. This is a tactic Google has used for a long time. Ignoring the link can often be very effective method for Google to ensure their search results stay relevant.
Google has told webmasters years ago not to worry about bad links but with the recent changes mentioned above, Webmasters are worrying about it.
Google Goes On Record
Today, Google went on record that they ignore links on Updowner.com. For many webmasters, one of the most popular links that show up in their Google Webmaster Tools external link report is from Updowner.com. So when a webmaster received an unnatural link warning or was hit by Penguin, they might assume it has to do with Updowner.com. Google?s John Mueller said, not in this case. He said, ?we do ignore the links from updowner.com.?
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