Old-School Marketing No Longer Working? Blame Canada

[djbaxter]

Old-School Marketing No Longer Working? Blame Canada
by James Chartrand, CopyBlogger
July 1, 2009

Canadians are a funny lot.

They use strange words and spell with a U. They kiss cod. They enjoy being frozen solid nearly 8 months a year, and they call their money Loonies and Toonies.

Don?t get me wrong; they?re nice people just the same. They?re nature lovers and humanitarians and they like things simple and friendly.

And contrary to popular belief, they?re actually pretty smart.

But there?s just one problem. Your marketing strategies? You notice how they?ve been changing? That the old-school methods aren?t working anymore . . . at all?

Well, I?ve figured out whose fault it is.

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