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Online world to get news bureau

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Second Life is a more playful version of the real world
Reuters has opened a virtual news agency in the Second Life online world.
The bureau will be staffed by Reuters media correspondent Adam Pasick who will report on the lives and business dealings of Second Life's residents.

An avatar resembling Mr Pasick, called Adam Reuters in the game, has been created to act as a virtual reporter in the world for the news agency.

Second Life has almost one million members and 400,000 of those are regular visitors to the online world.

full story: http://news.bbc.co.uk/1/hi/technology/6054352.stm
 
This is an excellent publicity coup for Second Life, this item was also carried on Radio 4 this morning.
 
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