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There are a few reasons why campaigns stop converting and lose their traction.

1. Offer Pause/Issue

2. Tracking links issues

3. Campaign too optimized

4. Lander/Creatives saturated

5. Offer Saturated


To make money from a campaign, it boils down to 3 main components.

Offer, Lander/Creatives and Traffic.

If the campaign doesn't convert and your Lander/Creatives and Traffic are tested, then its the issue with the offer.


If you have been running the same offer for 1-2 months, and then conversions slowed down drastically one day.

If there is no issue in Point 1 to 4, then point 5 will come in place, which is offer saturated.


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