OPTIMIZATION

[Lilian]

HOW TO OPTIMIZE

a) The most important thing is to ensure that traffic you are buying is not junk traffic

b) Then we have to look at the different components of the campaign and begin to drop all the dead weight (Unnecessary and unprofitable components)

c) Look at the landers, and drop the lander that have the lowest conversion, It might be as a result of lack of interest in the angle of the banner (you can do this by split testing)

Now that most of the dead weight has been dropped, it is time to

d) Optimize everything (still look out for the worst and cut it out)

P.S This is a continuous process as you have to always go back and look at the data.

 

[CPMstars]

This is great advice
Also besides A/B testing with the Landing Pages I would add that optimizing traffic itself is very important. Getting all the information possible from your partner so you will be able to know what works for the campaign and what is not.
For example if you are working with websites you could differentiate between placements and keep the placements that convert the best. If you are buying the traffic from networks or/and RTBs make sure you ask for the source ID so that you keep the good sources and stop the bad ones. After you get a first idea then you can also adjust the rates accordingly.

 

[Lilian]

This is great advice
Also besides A/B testing with the Landing Pages I would add that optimizing traffic itself is very important. Getting all the information possible from your partner so you will be able to know what works for the campaign and what is not.
For example if you are working with websites you could differentiate between placements and keep the placements that convert the best. If you are buying the traffic from networks or/and RTBs make sure you ask for the source ID so that you keep the good sources and stop the bad ones. After you get a first idea then you can also adjust the rates accordingly.

.. Spoken like a true affiliate manager

 

[john brown]

yes, that's true

 

[Ana_AdCombo]

All mentioned above advices are good! I can add also traffic optimization recommrndations depending on the device. For example, some offers are visited from mobile more frequently. In that case, you can focus specifically on that type of traffic, and this will save your money when buying it) On the multigeo offers you can check it yourself or ask your personal AM about the best conversion rate geo, and work with these countries. It must especially be taken into consideration when talking about paid traffic. But, there are to many caveats and details to be taken into account....

 

[Classifiedsweblist]

There are some Optimization tools are available in internet, Search for those, They are Payed tools

 

[martinsmith]

Useful information... Thanks for posting..

 

[SirOdds]

There are some Optimization tools are available in internet, Search for those, They are Payed tools

Would you be so kind as to give some examples, please?

 

[AstroBoss]

useful informations

 

[ChristyWilliam]

It is useful to know about optimization,all mentioned advice are very helpful.I l also use ADMobiSpy to optimize my lander and banners it is very cheap and classic because other tools expensive.

 

[Lilian]

useful informations

Thank you. I hope you found this information useful

 

[Lilian]

Interesting

 

[Lilian]

Yes, its useful for me to know something about optimization. Keep sharing posts like this, thank you.

I will do that stewart

 

[Sanshez]

thanks for this

 

[thelegend]

Some useful information about optimization .Thanks

 

[Phill AdsBridge]

Would you be so kind as to give some examples, please?

Hey, all and @SirOdds. You can check top services in discounts section here
There are still some must-haves:
- Tracker (to do targeting, split testing, offers and traffic sources optimization)
- For researching, spy tools will come in handy
- Fraud traffic detection systems to filter bot and fraud traffic

That will be enough to master for the first time

All the best,
Elen (manager with AdsBridge)

 

[ChristyWilliam]

I'm very thanks full to you about the optimization,l use ADMobiSpy to optimize my lander. I think this information is very useful for everyone.

 

[Patrick3333]

I'm very thanks full to you about the optimization,l use ADMobiSpy to optimize my lander. I think this information is very useful for everyone.

You are also having good results with ADMobispy i hope?

 

[Brett McIntyre]

Thanks for this. Good stuff.

 

[TheOptimizer]

a) The most important thing is to ensure that traffic you are buying is not junk traffic

It is important to keep a close eye on campaign visits and landing page click-through rate when using landers. This will help a lot on understanding the quality of your traffic.

b) Then we have to look at the different components of the campaign and begin to drop all the dead weight (Unnecessary and unprofitable components)

Look for low ctr, high ctr operating system versions, user browser agents and non converting or negative ROI placements that don't convert that well for a specific camp.

c) Look at the landers, and drop the lander that have the lowest conversion, It might be as a result of lack of interest in the angle of the banner (you can do this by split testing)

When testing landers it is important to play with lander variations. Also, one thing that helps a lot increasing the conversion rate is the lander to be related to the offer. Sometimes we see on spytools landers that are promoting iPhone X but the offer states iPhone 7.

And one thing we often tend to ignore when split testing landers are their CTA setups or scripts included in each of them that will cause difference in ctr therefore even in cvr.

d) Optimize everything (still look out for the worst and cut it out)

Before proceeding to further placement and landers trimming, introducing an alternative lander/offer combination to a well tested traffic source that has dropped their cvr will help recover performance as the user is not continuously being served with the same ad and offer.

Building a solid and reliable optimization process coupled with a good offer will always pay out.