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Optimizing Email List Segmentation

How can I segment my email list effectively to deliver more personalized content and improve overall campaign performance?
Read the AI pandoc PDF attached

You really need user input or user history to do more than superficial segmentation.
 

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How can I segment my email list effectively to deliver more personalized content and improve overall campaign performance?
It's more important to focus on content and relevance.
Usually, I segment the audience into three categories:

  1. Sold
  2. Warm
  3. Cold
For Sold, I think about how to generate additional sales.
For Warm, I focus on presenting them with a killer offer.
For Cold, it’s like being on a first date—be yourself, but carefully consider every move!

At every step, content is key!
 
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