Graybeard
Well-Known Member
This came to me via:Top 9 Search Takeaways from BrightonSEO Experts
Voice search is estimated at 20% of internet search today -- and trending upwards with mobile device traffic increases. Mobile traffic is worth less but there is more and more of it.
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Optimizing for voice search in 2018
Voice search has been the big thing in SEO for a few years already, so it's no wonder the topic's been hugely discussed at a number of 2018 SEO events, including this one in Brighton.
Stuart Shaw, with Zazzle Media, used some unique findings in his presentation and dove into the details of voice search, covering the present and the future of the technology, and explaining why it's going to be very important for brands.
"Google & Bing are fast becoming answer engines and featured snippets are everywhere. They've changed the way we search for, and market products, reducing organic clicks by 37%. This is naturally a killer for attribution – how can you show ROI for awareness?"
Why is Voice important?
First of all, using voice search, users can interact with your websites, products, information in a more "intimate" way, without any barriers. It's a 100% natural way to perceive information.
Secondly, optimizing for voice search often results in snippets that drive more organic traffic, which is especially true for mobile devices.
Ease of use and technology development make voice search more and more popular — an average human is able to talk at 130 words per minute against typing at 40 words per minute. So, why waste time typing and making autocorrect edits?
Focus on the 3 C's
Stuart considers there are 3 main types of voice queries to focus on — commands, conversations and C-questions. Stuart noted that he had to name these 3 types as CCQ, but then realized that 3 C's sounds much more catchy
. Here's how we get a closer look at those conversational queries often used in voice search:
It's noteworthy that voice loves sites which load quickly, typically a voice result will have a TTFB (time to first byte) 4 times faster than the webpage average according to Backlinko's research.
View the presentation slides
Voice search is estimated at 20% of internet search today -- and trending upwards with mobile device traffic increases. Mobile traffic is worth less but there is more and more of it.
________________________________________________
Optimizing for voice search in 2018
Voice search has been the big thing in SEO for a few years already, so it's no wonder the topic's been hugely discussed at a number of 2018 SEO events, including this one in Brighton.
Stuart Shaw, with Zazzle Media, used some unique findings in his presentation and dove into the details of voice search, covering the present and the future of the technology, and explaining why it's going to be very important for brands.
"Google & Bing are fast becoming answer engines and featured snippets are everywhere. They've changed the way we search for, and market products, reducing organic clicks by 37%. This is naturally a killer for attribution – how can you show ROI for awareness?"
Why is Voice important?
First of all, using voice search, users can interact with your websites, products, information in a more "intimate" way, without any barriers. It's a 100% natural way to perceive information.
Secondly, optimizing for voice search often results in snippets that drive more organic traffic, which is especially true for mobile devices.
Ease of use and technology development make voice search more and more popular — an average human is able to talk at 130 words per minute against typing at 40 words per minute. So, why waste time typing and making autocorrect edits?
Focus on the 3 C's
Stuart considers there are 3 main types of voice queries to focus on — commands, conversations and C-questions. Stuart noted that he had to name these 3 types as CCQ, but then realized that 3 C's sounds much more catchy
. Here's how we get a closer look at those conversational queries often used in voice search:- Work with your customer support team.
- Look through the Google Search Console stats.
- Look at the SERP.
- Use Headings for questions.
- Wrap your content into lists.
- Split texts into shorter paragraphs.
- Provide answers "in a nutshell" (be succinct and answer in 40-55 words).
- Implement the right schema.
- Use anchor links to the different sections of your page to promote a better experience for users and an even better sense of hierarchy for search engines.
It's noteworthy that voice loves sites which load quickly, typically a voice result will have a TTFB (time to first byte) 4 times faster than the webpage average according to Backlinko's research.
View the presentation slides
