Organic vs. Paid Search Results: Organic Wins 94% of Time

[djbaxter]

Organic vs. Paid Search Results: Organic Wins 94% of Time
by Danny Goodwin, Search Engine Watch
August 23, 2012

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches.

Read more...