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That was a great point about multi cultural color charts. I found one but again I don't think it is sufficient to look at simplified charts like this. It's good to conduct some research on the community and culture and even talk to some locals with first-hand knowledge on the way colors are interpreted if possible. This will probably lead to a more efficient outcome.

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Btw, I wonder if this uniqueness of color interpretations means the color of an international brand is less important?

Also, do you mean the Chevy Nova Legend about failing to sell in Spanish-Speaking countries? I can't believe I hadn't heard of it till now lol

[QUOTE="Adflex.io, post: 672114, member: 224192"] That was a great point about multi cultural color charts. I found one but again I don't think it is sufficient to look at simplified charts like this. It's good to conduct some research on the community and culture and even talk to some locals with first-hand knowledge on the way colors are interpreted if possible. This will probably lead to a more efficient outcome. [ATTACH type="full"]24628[/ATTACH] Btw, I wonder if this uniqueness of color interpretations means the color of an international brand is less important? Also, do you mean the Chevy Nova Legend about failing to sell in Spanish-Speaking countries? I can't believe I hadn't heard of it till now lol [/QUOTE]

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