PartnerCentric News - February 2010
New Program:
N-fini Shape hires PartnerCentric to manage Affiliate Marketing, Social Media Channels
PartnerCentric announced today that N-fini™ Shape has hired the company, a full-service Internet marketing agency, to manage its affiliate and social media marketing channels in order to increase awareness and attract new customers for the N-fini Shape line of women’s shapewear, body shapers, sports bras and playwear. More details here.
PartnerCentric will also manage the N-fini Shape brand presence on social media sites such as Facebook, Twitter and YouTube in order to open new avenues of communication and interaction between the brand and its customers.
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Affiliate Marketing Survey: PartnerCentric asking affiliate to share insights, preferences
PartnerCentric is now conducting a survey of affiliates within its network of publishers of all types (loyalty, coupon, blogging, paid and organic search, comparison-shopping, etc.) to determine what inspires affiliates to promote programs. The survey will elicit affiliate affiliate insights into network performance, creative types, coupon offers, contests and bonuses, compensation structions, niches, data feeds.
The affiliate survey will also seek to determine which marketing methods affiliates employ and which of these bring the strongest results.
Results of the survey will be shared in early April and will be available on partnercentric.com.
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Trademark policing - it's everyone's job!
Policing trademarks can be a full-time job, so the question is - whose job is it? Is it the responsibility of the affiliate manager? The merchant? The people in charge of search? The answer is simple: it's everyone's job.
At PartnerCentric, our affiliate program managers understand that it's our job to enforce our advertisers' policies. Segmenting the affiliate base according to marketing methods (such as paid search affiliates, blog affiliates, coupon affiliates, etc.) makes it easier for us to keep tabs on affiliates and quickly identify those who might be violating program terms.
We pay particular attention to how search affiliates are conducting business. It's our job to ensure that merchants' policies regarding paid search are being honored.
Technology exists today that helps affiliate managers monitor and manage trademark policy compliance. As violators have gotten more sophisticated, so have the tools that catch them, and it's important for brand managers and affiliate managers to leverage these tools in the on-going fight to enforce trademark compliance.
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Multi-Channel Marketing will drive big success stories of 2010
Multi-channel marketing is nothing new. Since the beginning of affiliate marketing we've all been advising our merchant clients on the importance of creating a strong marketing mix. But in 2010, with the rise of media choices, the need to balance online and offline campaigns and the desire to save costs and increase efficiencies, merchants and those who manage all aspects of marketing will be paying particular attention to multi-channel marketing.
It is estimated that by 2012, 50% of customers will be using multiple channels – including retail stores, land line and mobile phones, catalogs and websites – for shopping and buying. Businesses that effectively manage multi-channel marketing marketing will gain customers who are 25 to 25% more profitable than single-channel customers.
PartnerCentric has just published a white paper, Managing Multi-Channel Marketing to Increase Customer Acquisition, to offer a strategic overview of ways to effectively manage campaigns in this brave new multi-channel world. The white paper is available online at Multi Channel Marketing
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CHECK OUT ALL PARTNERCENTRIC'S AFFILIATE PROGRAMS HERE
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