Phrase, Exact Match or Broad match Which one?

[w_grace]

Hello Everyone,

Which do you use, or do you even bother and just use exact match? I am running a couple of campaigns, and I have Phrase and Exact Match and I have doubled up on my key words, so "right foot", and [right foot] I get thousands of impressions, which is good because people are seeing you, and I do get a fair rate of clicks, as an example;

Clicks Impr. CTR Avg.
1,362 1,050,868 0.13%

So the average does look bad, but I am being seen on the keywords that I want.

Any suggestions idea? Comments? Thoughts?​

 

[jandxb]

It all depends on the requirements sometimes exact match work better and sometimes broad match