plurals in keyword planning?

[burningb]

i did ask this before but seem to lost the thread. Its gunna make me sound like an idiot, but when doing a keyword search or when keyword plaanning should you use plurals or not? is that really thick?

 

[burningb]

i might be over thinking this, but say 'big butts' gets 60,000 searches a month and 'big butt' gets 15,000, does that explain it more?

 

[servandosilva]

Just check the related keywords and see if the plural one has more volume. You can always check both because it changes from niche to niche.

 

[Stillbroke]

Like servandosilva said it depends on niche

example - Free Game vs Free Games

Gave me big difference in search results on page 1 of google

is this for Seo or for ads