PPC or pay-per-click is an internet marketing model when advertisers pay for each click on their ads.
In order to lead PPC campaign successfully you should pay attention on some indicators to make necessary changes on time. Let's have a look on them.
General indicators of pay per click monitoring are:
1.Impressions - show the amount of ad appearance in organic search.
According to their number you can set up targeting and bid settings.
2. Visits - reflect the reaction of users to your ads.
It shows the attractiveness of your ad for clients. For example, if there is a big gap between the number of impressions and conversions, then your ad doesn't encourage your clients to click on it. Think about changing of it's elements, such as text, picture or even proposal. All these adjustments should be tested via split testing to find the best option.
3. Conversions - help to understand how useful your website for users is. Sometimes, it can be good traffic flow but no target actions. Then, some design or content changes should be done. Don't forget about testing.
4. ROI stands for the coefficient of investment (the return on investment). It shows a profitability (at a value of more than 100%) or loss ratio (with a value of less than 100%). In other words, it is the amount of money invested in a particular project.
To have a successful advertising campaign it's important to create an advertisement, that best meets the user’s request.
AdsBridge collects all information of PPC campaigns from all search networks in one place, which makes it easier for you to see the statistics and optimize your add funnels. You can compare the data by various parameters, observe and evaluate it.
How to track PPC on AdsBridge?
You need to make the following steps:
Track your PPC campaigns on AdsBridge quickly and easily.
Register and see for yourself
In order to lead PPC campaign successfully you should pay attention on some indicators to make necessary changes on time. Let's have a look on them.
General indicators of pay per click monitoring are:
1.Impressions - show the amount of ad appearance in organic search.
According to their number you can set up targeting and bid settings.
2. Visits - reflect the reaction of users to your ads.
It shows the attractiveness of your ad for clients. For example, if there is a big gap between the number of impressions and conversions, then your ad doesn't encourage your clients to click on it. Think about changing of it's elements, such as text, picture or even proposal. All these adjustments should be tested via split testing to find the best option.
3. Conversions - help to understand how useful your website for users is. Sometimes, it can be good traffic flow but no target actions. Then, some design or content changes should be done. Don't forget about testing.
4. ROI stands for the coefficient of investment (the return on investment). It shows a profitability (at a value of more than 100%) or loss ratio (with a value of less than 100%). In other words, it is the amount of money invested in a particular project.
To have a successful advertising campaign it's important to create an advertisement, that best meets the user’s request.
AdsBridge collects all information of PPC campaigns from all search networks in one place, which makes it easier for you to see the statistics and optimize your add funnels. You can compare the data by various parameters, observe and evaluate it.
How to track PPC on AdsBridge?
You need to make the following steps:
- Create a campaign for a current search network and add your website to the offer URL.
- Insert a generated campaign link in the ad URL.
- users click on the ad
- it leads them to the AdsBridge
- after that they got redirected to your website.
Track your PPC campaigns on AdsBridge quickly and easily.
Register and see for yourself
