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Well, on PPC all things work well, BUT you have to be aware that you probably won't get many sales in 2nd tier PPC networks, because the traffic isn't as great.

In MY opinion PPV is harder (I haven't tried buy I've seen many people that fail at it) because you can direct link but your conversions will be super low because the ad is a pop up (no click needed) and it's only displayed at 800x600 so a landing page is demandatory if you want to have a positive ROI.

Start this way: 1- Find a good coupon for 7search 2- sign up in 7 search 3- Put money on your account (less then 100$ is probably not recomended) 4- Go to a CPA site and find a Email submit that YOU think it will convert and the LESS competition the BETTER (iphones, ipads, and all that is very competitive so don't go for it. 5- iFrame that offer or just direct link it (iFraming will PROBABLY get you more conversions). 6- Set up the tracking (just google it or go to lukepeerfly.com and see some posts of that) 7- Choose a lot of keywords related to the offer 8- Go to 7search, set up your campaign and try to be the 3rd place in ALL keywords. 9- Set up like 5$ or 10$ for daily budget 10- Some keywords will convert, some don't. Remove the keywords that are not converting every day. Once you are left with the main 5-10 keywords that you convert well put all of your daily budget to them.

If you aren't getting clicks just bid higher/change ad copy (be original). If you are not getting conversions AFTER optimizing just use another offer.

Hope it helped