Time flies when there’s an international pandemic. It’s been nearly two months of self-quarantine, N95 face masks, and social distancing. In some ways, it feels like the world has been put on pause for eight weeks. But something feels a bit different now.
The world is eager to go back to normal, and we see that some countries are beginning to ease restrictions slowly and sports games are slowly returning to the fields. You know what that means, right? Traffic hype is coming your way.
Are you ready for sports traffic?
These are exciting times, and a real big opportunity for publishers to elevate their business with the right approach. Here are a few things you need to do so you’ll be fully ready for all those sports games rush:
We are expecting to see an uptick in sports in the coming weeks and months, so the best thing to do is to keep an eye on the updates and get ready for whatever the big leagues have to offer during Corona days.
Don’t waste this opportunity to get back in the game!
Talk to me to be prepared for that moment and start rocking it!
Stay safe and SCORE!
Romina
The world is eager to go back to normal, and we see that some countries are beginning to ease restrictions slowly and sports games are slowly returning to the fields. You know what that means, right? Traffic hype is coming your way.
Are you ready for sports traffic?
These are exciting times, and a real big opportunity for publishers to elevate their business with the right approach. Here are a few things you need to do so you’ll be fully ready for all those sports games rush:
- Stay Up to Date – COVID19 taught us how to embrace changes, and this time no different. There are expected to be a lot of changes in dates and also in creating a real-time remote fan experience. To make it work, publishers will need to learn to adjust to the new format of sports games. Follow up and keep yourself updated with all relevant information so you’ll be fully prepared for whatever happens next.
- Prepare your website – 1/3 of fans stream games on their mobile device, and even those who aren’t watching on their phone are still on the web: 80% of sports viewers use a computer or smartphone while watching live sports on TV to search for live scores, message other fans, and watch related videos. So, make sure your website is optimized to its best for both mobile and desktop, and that’s it is ready for all this traffic rush.
- Create a Buzz – Gambling and betting are red-hot verticals in standard times, and because nowadays people need something to distract them from everything going on, it’s only going to get bigger. People want to be excited and intrigued, so now is the time to be creative and plan accordingly. You can create a countdown on your website before the big games, or create eye-catching content like players/team stats to attract users before the game starts.
- Location, Location, Location – Traditionally, the US, Canada, and Mexico are great GEOs for sports betting verticals. But thanks to COVID19, we’re all ready for some entertainment, so try reaching out for new GEOs. We think Latin America is going to get big in the market, so try there.
- Give fans what they want – When it comes to the betting and sports vertical, make the most of the athletes’ fan base. You can target them and their passion for gambling to make a serious dent in the market. Think of the user experience and give them the best online experience they can get after waiting for these games for such a long time.
We are expecting to see an uptick in sports in the coming weeks and months, so the best thing to do is to keep an eye on the updates and get ready for whatever the big leagues have to offer during Corona days.
Don’t waste this opportunity to get back in the game!
Talk to me to be prepared for that moment and start rocking it!
Stay safe and SCORE!
Romina
