Protests force Facebook to change

[gkd_uk]

Facebook members have forced the social networking site to change the way a controversial ad system worked.
More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.

When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought.

Many considered the data sharing to be an intrusion that exposed them to more scrutiny than was comfortable.

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[Mars Guitars]

When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought.

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Wow, that's serious breach of confidentiality - isn't it against the Data Protection act? I guess there must be some small print in the sign-up agreement saying they can do this. It will certainly put me off using Facebook ads, on principle (I've nothing to hide!)