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I agree with tmg. PTC response rates are very similar to PPV. It all depends on who your target audience is and what type of offer you are serving them. If you are advertising general consumer offers like health, dating, insurance, edu, etc... you'll find hardly any success here and shouldn't even attempt.

 

However, I've had some great success repeatedly advertising work-at-home offers, freebies, and WSOs; with the most success I've had is building my own list on PTC sites. The keyword is here is repeatedly. You should not use the same testing metrics. Your conversion rates will be remarkedly higher for PTC than they would for PPC or Email. But it is still a great way to get new users into your list.

 

If you are going to advertise in PTC, I suggest you become a user of the site you are thinking of advertising on first. Actually use the service, click the links, and research the type of offers that are being displayed. If you notice a trend, it's probably because that trend is working right now.