Question about placements (newbie)

[arcsn]

Hi all,

They told me that some placements must be whitelisted, and bad placements blacklisted. Which is the minimum winrate above which some placements should be whitelisted? And also, is there a way to move whitelisted placements in the next campaigns I want to launch?

 

[cashmoneyaffiliate]

Hi all,

They told me that some placements must be whitelisted, and bad placements blacklisted. Which is the minimum winrate above which some placements should be whitelisted? And also, is there a way to move whitelisted placements in the next campaigns I want to launch?

If your referring to DSP platforms (which I'll assume you are) it is best to let a placement receive 1 to 2 thousand impressions and if they do not have a CTR (click through rate) of more then 0.5% on the banners pause them unless
a conversion has occurred. Alternatively you can let each placement spend a certain amount (this depends on the payout of the offer) before pausing or blacklisting poor performers. If you can save a white or black list depends on the traffic source you using so you'll need to be more specific.

 

[arcsn]

If your referring to DSP platforms (which I'll assume you are) it is best to let a placement receive 1 to 2 thousand impressions and if they do not have a CTR (click through rate) of more then 0.5% on the banners pause them unless
a conversion has occurred. Alternatively you can let each placement spend a certain amount (this depends on the payout of the offer) before pausing or blacklisting poor performers. If you can save a white or black list depends on the traffic source you using so you'll need to be more specific.

thank you for your answer. In fact I was refferring to mDSP. and I am currently using the "spend a certain amount before pausing" approach. Now I have to dig inside and find bad performers.