Quick Tips: Optimizing a Site for Local Search

[djbaxter]

Quick Tips: Optimizing a Site for Local Search
by Nasim Jafarzadeh, BruceClay.com
May 19, 2011

When you are optimizing your site for geo-targeted keywords based on your location or areas that you provide services to, you need to approach your SEO campaign with traditional SEO tactics ? the only difference here is that you are targeting a small area or giving a territory to your keywords.

The fundamentals for local SEO are the same for organic, so you still need to conduct keyword research, do a competitive analysis at the local level, then apply on-page SEO by optimizing Title tags, Meta tags, Heading tags and content.

You should also try to increase your link popularity by obtaining inbound links (preferably from relevant sites that are local and serve the same area that you are trying to target).

The good news is that the competition level is typically a lot lower and therefore, you can see results faster.

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