I thought I'd share a good example of exposure that can be applied directly into SERPs. Last week I was performing some keyword research when I came across something interesting. I have found only one example of this SERP and I'd be interested to see if anyone can replicate it with other terms.
What I found - I was performing some dental related keyword research when I noticed this rel="author" tag embedded within a local result:
See it on Scoop.it, via Google Places Optimization & Local SEO News
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