Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets. Some businesses are now resorting to relocating under the assumption that this will give them an advantage in rankings. Will it? Read on to find out.
Unfortunately, they can sometimes rise and fall abruptly and alarmingly, causing consternation. Google makes hundreds of changes to its algorithms and design of the search results pages each year, and many of these changes can affect the local search rankings to one degree or another. Local search results in Google arguably can involve more variables than nearly any other type of Web content, and they can involve a number of interlocking processes or the combined influence of multiple algorithms.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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