Duplicate listings can very easily turn into the plague of the online marketing of every local business. They not only often feature old or incorrect and misleading information, but could also potentially “transmit” this information to other sites, thus spreading it throughout the whole ecosystem and ultimately reaching Google’s local data cluster, which could be devastating for business’s local search rankings. Unfortunately, getting rid of such duplicates has proven to be more difficult than any other process related to local listings – adding, claiming, or editing them. Additionally, there is currently no automated service that deals with this problem, so manual clean-up is the only way to go.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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