UK sales growth slowed to 2% in the three months to 22 November at Britain's biggest retailer, Tesco.
The figure, which excludes new stores and sales of petrol, compares with growth of 4% in the previous quarter and 4.8% in the same period last year.
The growth rate in the UK is its slowest since the recession of the early 1990s.
Tesco put much of the fall down to its new discount brands, but said they had attracted 300,000 new customers a week.
Tesco also sells more non-food items than other supermarkets. Non-food has been harder hit by the downturn than food.
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The figure, which excludes new stores and sales of petrol, compares with growth of 4% in the previous quarter and 4.8% in the same period last year.
The growth rate in the UK is its slowest since the recession of the early 1990s.
Tesco put much of the fall down to its new discount brands, but said they had attracted 300,000 new customers a week.
Tesco also sells more non-food items than other supermarkets. Non-food has been harder hit by the downturn than food.
source