Scaling Campaign..Stop or Go?

[TrafficYoda]

This is the campaign stats
Visits 8072
Clicks 1297
(16% CTR)
Conversions 4
Spent : $7.345
Earned : 2.8
ROI -61.875%

I have used the same landing page and offer but got this sort of data
Do you think this is a campaign that works with this new traffic? Or should I be testing bit more?

 

[tyoussef]

good keep it buddy

 

[SEO Guru]

The CTR rates not so good. Try to do A/B testing and see how the result come.

 

[TrafficYoda]

The CTR rates not so good. Try to do A/B testing and see how the result come.

How hight do you aimforyour ctr on popups?

 

[SEO Guru]

How hight do you aimforyour ctr on popups?

At least 30%

 

[tyoussef]

Ctr in popads more then 15% it can can be Good Some times

 

[comegetbravo]

How hight do you aimforyour ctr on popups?

I've had CTRs on popads of up to 70% - but CR sucked.. CR > CTR - your CR seems very low, maybe try different ads?

 

[emp]

Wow.. same as in your other thread - work on the conversion rate.

Also sit down and calculate ALL the important numbers.

Conversion rate, profit per conversion, etc...

::emp::

 

[TrafficYoda]

Wow.. same as in your other thread - work on the conversion rate.

Also sit down and calculate ALL the important numbers.

Conversion rate, profit per conversion, etc...

::emp::

Thank you so much for your ideas. Have been calculating and will be working on CR

 

[internalsoul]

At least 30%

LOL. Only happens on particular niche and countries but for the rest it isn't the same. On pop traffic anything above 10% CTR is considered to be good to go and below that is considered below avg.

 

[internalsoul]

This is the campaign stats
Visits 8072
Clicks 1297
(16% CTR)
Conversions 4
Spent : $7.345
Earned : 2.8
ROI -61.875%

I have used the same landing page and offer but got this sort of data
Do you think this is a campaign that works with this new traffic? Or should I be testing bit more?

You need more conversions to make the final decision.

 

[TrafficYoda]

LOL. Only happens on particular niche and countries but for the rest it isn't the same. On pop traffic anything above 10% CTR is considered to be good to go and below that is considered below avg.

For the moment I thought I was wrong, happy to hear a similar thought as me,
Only certain country have high ctr like the one I am testing right now.

You need more conversions to make the final decision.

That's always the trouble, not sure when it is wise to call quit

 

[emp]

I just plugged your numbers into an excel sheet I am working on (yes, I am gonna share this)

You need to more than double your conversions to make this profitable (at 10 conversions, it still falls flat)

::emp::

 

[TonyB]

I just plugged your numbers into an excel sheet I am working on (yes, I am gonna share this)

You need to more than double your conversions to make this profitable (at 10 conversions, it still falls flat)

::emp::

Sweet baby jesus, thats a beautiful excel sheet. Colour choices, conditional formatting and capitalisation. Love it.

 

[emp]

Sweet baby jesus, thats a beautiful excel sheet. Colour choices, conditional formatting and capitalisation. Love it.

::emp::

 

[internalsoul]

That's always the trouble, not sure when it is wise to call quit

When you see that conversions aren't consistent and when you can't maintain a positive ROI consistently after complete optimisation.

 

[TonyB]

::emp::

Perfect. Let's go spend the day together policing usage of your and you're on Facebook.

 

[emp]

Deal.

However, before we do that, here is the file:

Dropbox - ppc_tut.xlsx

It has 2 sheets: The first one, titled "tutorial" (but fully functional), has some explanatory text.

The second one is for filling out/copying/having fun.

::emp::

 

[TonyB]

Recommended download for everyone.
The online marketing gurus who try to sell you instant riches via their courses may show you videos of them on the beach or even drinking cocktails on a yacht. What they don't show you is that IM is data, data, oh and spreadsheets of data.

 

[TrafficYoda]

Deal.

However, before we do that, here is the file:

Dropbox - ppc_tut.xlsx

It has 2 sheets: The first one, titled "tutorial" (but fully functional), has some explanatory text.

The second one is for filling out/copying/having fun.

::emp::

Wow this is a great source! I have download!