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Ah got it. Wish I could say I knew more about FB advertising in that vertical and could provide some optimization/scaling advice specifically tailored for your campaign.

Idk how many clicks you're getting for your spend and if it's enough, but micro-analyzing the conversion data is probably the next best step to lowering your CPM. Perhaps clone your campaign, reduce the bid amount and/or change the schedule based on your findings. Split testing campaigns does wonders!

[QUOTE="transyndicate, post: 450668, member: 109455"] Ah got it. Wish I could say I knew more about FB advertising in that vertical and could provide some optimization/scaling advice specifically tailored for your campaign. Idk how many clicks you're getting for your spend and if it's enough, but micro-analyzing the conversion data is probably the next best step to lowering your CPM. Perhaps clone your campaign, reduce the bid amount and/or change the schedule based on your findings. Split testing campaigns does wonders! [/QUOTE]

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