Small businesses need to think like the brands they are... For example, an indie home and garden store should syndicate gardening content and create a local social arena discussing home and garden for their community.
By moving into content marketing, small businesses can become more than simply a storefront — they can be a local media resource revolving around their products and services. That can be much more persuasive than simply placing an ad.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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