Meet your new budget’s assistant that helps you get more traffic of better quality for the same price! Smart CPM is a wiser pricing model that automatically adjusts your bid based on the competition. Ease your way to win the top traffic: set your rate, choose Smart CPM, and let your campaign race toward profit.
What is Smart CPM?
Smart CPM is a second-price auction payment model that automatically fine-tunes the best rate for your campaign on the analysis of rivals and within your chosen rate — mostly even less.
You specify the maximum rate you’re willing to pay for 1000 impressions to reserve the desired place and fight for traffic.
The system analyzes all the rates set by competitors and takes the rival’s bid nearest to you.
Instead of paying your full chosen rate, you spend only the next highest competitor’s bid + small extra step.CPM VS Smart CPM
How does it work?
Smart CPM Benefits to gain the lead
Cut your ad campaigns’ costsSmart CPM protects you from overbidding. If there’s a chance to buy traffic for less, the system will automatically reduce your rate. In most cases, you’ll end up paying noticeably less than your set bid.
Automate your rate optimization If you drive traffic to several offers and sources, it’s a Herculean task to constantly look after all campaigns, estimate performance, and update rates. Smart CPM takes that load off your plate, automatically selecting the most effective rate so you can focus on scaling.
Take more traffic volumes for the same priceWith Smart CPM, you can keep your daily budget on the equal level but upgrade your traffic’s quantity and quality. You still compete with competitors for the same bundle of traffic. However, if on CPM you paid the full cost of your rate, on Smart CPM you would pay only slightly more than your competitor — it’s mostly less than your chosen bid.
Secure your ROI Wanna know how to control your results? No need to stress out about the budget saving and risking your ROI. The system will not let you spend more than you have set up.
WIth any other pricing model, the simple rule works: the higher bid — the more traffic volumes. But Smart CPM changes the game! You can still win top slices and high ROI while paying just slightly more than your nearest competitor and keeping the rest of your bid in your wallet.
Smart CPM top user stories
Low-competition GEOs and slices
Smart CPM performs exceptionally well in less rival regions. In these markets, fewer competitors mean greater savings potential. Bulletproof case: for Chile campaign, one advertiser spent 2 times less on traffic costs using Smart CPM and doubled volume! His rate was $1.5 but with sCPM he paid only $0.7. Disclaimer: this case is just an example of Smart CPM in action. Your results will depend on your slice, auction, and offer at the moment.
Highly competitive GEOs and slices
In contrast, popular regions may be better suited to regular CPM, where more direct control over pricing helps ensure consistent delivery.
How to make the most out of Smart CPM?
Set a higher max bid to increase your chances of securing the top position on a slice — while still paying less. Smart CPM ensures you only pay just above your closest competitor, not your full rate.
If you’re targeting high-demand GEOs and notice lower traffic volumes, try raising your maximum bid to discover the winning threshold and climb the ranking. Still not enough? Run a parallel campaign using regular CPM and compare performance to choose the best approach for your goals.
When fine-tuning the rate for your campaign, be guided by numbers on the Traffic Volumes chart to identify the most suitable rates for your bundle.
Ready to test it? Setup takes 2 minutes
Go to the “Campaigns” section.
- Choose SCPM business model.
Select Pops ad format (Smart CPM currently supports Pops only).
Specify the maximum bid you are willing to spend.
Fine-tune other settings and relax — Smart CPM handles the rest.
FAQ
Here’re the answers to the questions we’ve already got from partners. If you have more, feel free to ask your personal manager.
Q: Will paying less affect traffic quality?
A: Not at all. Smart CPM helps you to win over competitors in the fight for the same traffic — quality stays high, costs drop.
Q: Can I spend more than my bid?
A: Never. Your rate cap is your limit. Smart CPM simply helps you pay less, never more.
Q: How to increase volumes on Smart CPM?
A: Increase your bid. Rising rates, you will still get traffic with the minimum extra spendings: the next highest competitor’s bid + small step.
This feature brings only benefits to advertisers. You always pay less, optimize easier, and make your strategy more far-sighted.
You’re on the home stretch of your profitable campaign. Hit the Smart CPM gas and come in first! Launch your campaign now, if you’re our experienced partner! Register and start your journey with Galaksion on the best terms, if you’re a newbie. And don't forget to use a special promo code for all the Affiliate Fix users: AFFIX15, to catch an extra +15% bonus on your first deposit.
