I have been asked many times whether a company should use advertising, email, or SMS marketing when it needs to get publicity
In fact, it is obvious that there are advantages and disadvantages to using SMS marketing. And if you want to see what the advantages are, I can categorize them briefly
1、Convenience
SMS is a media based on modern mobile communication. Mobile phones are personal communication tools that users carry around with them.
Users can easily receive messages in any place including during business trips, which are more easily accepted by users and have better advertising effects.
2、Mandatory
Mobile phone users will check the SMS after receiving it, and the SMS will only be eliminated after viewing it, so it can reach a viewing rate of over 95%,
which is a viewing rate that no other media can reach.
3、Accuracy
Mobile phone numbers have regional characteristics, and the location of the mobile phone user can be judged according to the mobile phone number.
Mobile phone numbers have a fixed length, and each mobile phone number is a precious resource.
So the SMS sending platform we use does not need to waste time guessing the valid mobile phone number.
4、Economy
TV, newspapers and outdoor media, the cost is high, while the cost of SMS is low, in the same advertising costs,
the audience users of mobile phone SMS than the traditional media audience users to be several times more.
5、Widespread
Mobile phone SMS can be released in real time, fast, mobile phone users in all parts of the country can receive, such a wide range of other publicity methods is difficult to do.
In fact, it is obvious that there are advantages and disadvantages to using SMS marketing. And if you want to see what the advantages are, I can categorize them briefly
1、Convenience
SMS is a media based on modern mobile communication. Mobile phones are personal communication tools that users carry around with them.
Users can easily receive messages in any place including during business trips, which are more easily accepted by users and have better advertising effects.
2、Mandatory
Mobile phone users will check the SMS after receiving it, and the SMS will only be eliminated after viewing it, so it can reach a viewing rate of over 95%,
which is a viewing rate that no other media can reach.
3、Accuracy
Mobile phone numbers have regional characteristics, and the location of the mobile phone user can be judged according to the mobile phone number.
Mobile phone numbers have a fixed length, and each mobile phone number is a precious resource.
So the SMS sending platform we use does not need to waste time guessing the valid mobile phone number.
4、Economy
TV, newspapers and outdoor media, the cost is high, while the cost of SMS is low, in the same advertising costs,
the audience users of mobile phone SMS than the traditional media audience users to be several times more.
5、Widespread
Mobile phone SMS can be released in real time, fast, mobile phone users in all parts of the country can receive, such a wide range of other publicity methods is difficult to do.