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Nobody legit unless you can prove the opt-in for each mobile. The FCC Fines in the US for unauthorized sms:
Recent news has alarmed marketers once again however, with the FCC announcing that they have taken aim at text message spam, with fines of up to $1,500 for each illegal message sent. Naturally, any risk-averse small business owner would want to avoid potential fines, but that doesn’t mean you shouldn’t take advantage of this very effective marketing channel by doing it properly.
How Retailers CAN Stay Safe from Hefty FCC Fines in SMS Marketing -
 
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