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Some tips about Ad Triggers

Alex (c3pa)

Affiliate Manager
Affiliate Manager
C3PA Network
Talking about triggers within any type of product, service, or brand promotion means a kind of “hook” that encourages users to take the targeted action of the advertisement. For example, make a purchase, download an application, fill out a form, register on the website, etc. And these “clues” are put into the creative by photo and text.

There are many types of text triggers, but here one of the most popular and converting. Besides, they really easy to use.
  • Shortage
An artificially created shortage forces users to purchase the product or service faster. People are afraid of losing something, especially if they like it. Therefore, you can use such restrictions in the text. For example: "There are only 2 products left"
  • Time binding
In this case, we motivate the user to take advantage of the offer, since it is limited in time. A suitable phrase can be: “Hurry up to buy "X" before the discount ends"
  • Personalization
One of the ways to get attention and reach out to the user is by using personalized messages. You need to understand your target audience: what they really want, what they like, and what they afraid of. For example, "Want to look great without hard trainings? Use our home workout app"
  • Intrigue
The main role of intrigue is to arouse interest and curiosity. Using this technique, the user becomes motivated to find out what awaits him after clicking on the banner. For example: "Hey, you are one step away from your dream.."

P.S. The example is simple just to understand how it works, but it is important to add some creativity ;)
 
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