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Choose the right keywords along with solid content growth are the first step in getting to the top of search engines. Initially, when starting out to pick your keywords, make sure you can rank them for top search placement. Which means, your keywords must be in a sequence built into your content stories that rank well with the minimum amount of website(s) promotion. You will also need to check your competition for proper keywords and then work on research analysis to see if you are able to overtake the competition's websites for the top spot in search engine rankings. Alexa is good when watching how your site is performing compared to others. When your search ranking has been accomplished you will then be able to target more difficult type keywords to further increase your website traffic and profits.

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