Eventually, rankings and traffic will sink as their competitors begin publishing expert-written, high-quality content that solves customer problems.
If we SEOs don’t start measuring, valuing, and selling clients on the benefits of high-quality content above just search engine rankings, we are selling ourselves and our industry short.
Unfortunately, our industry’s chosen acronym implies that the only thing we do of value is drive search engine rankings. We know our content and techniques drive far more, so let’s start taking credit for it.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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