As an account manager at Dable, I’m excited to share a compelling success story that highlights how affiliates leveraged our platform to deliver exceptional results for Plarium’s hit game, RAID: Shadow Legends.
This case study showcases how affiliates working with Dable utilized smart strategies to achieve remarkable results while maintaining profitability for their campaigns.
If you're an affiliate looking to grow your campaigns with high-value clients, let’s work together to create your next success story!
About the Campaign
Plarium, a globally renowned game developer, has seen tremendous success with RAID since its global launch in 2019, generating over $1 billion in revenue. With a clear focus on increasing high-quality PC traffic in Korea, Plarium partnered with affiliates to maximize their reach on premium media sites.This case study showcases how affiliates working with Dable utilized smart strategies to achieve remarkable results while maintaining profitability for their campaigns.
Challenge: Driving Profitable Traffic for a Demanding Client
Plarium’s goal was to expand their user base in Korea by focusing on premium PC media sites like MSN and other quality news sites, targeting players likely to make in-game purchases. This presented a challenge for affiliates managing the campaign:- How to generate quality traffic within budget constraints?
- How to optimize for conversions while keeping the cost per acquisition (CPA) low?
Solution: Empowering Affiliates with Dable’s Tools and Support
To help affiliates succeed with Plarium’s campaign, Dable provided the right tools and guidance to optimize performance:- Curated White/Blacklists for Targeting
Affiliates received a carefully curated whitelist of premium media sites that matched Plarium’s target audience. Poorly performing sites were blacklisted, ensuring budgets were spent effectively. - Localized Content for Better CTR
Dable offered localized ad title suggestions, helping affiliates create highly engaging ads that resonated with Korean audiences, driving stronger click-through rates (CTR). - CPC Optimization for Top Media
Dable monitored performance data in real-time and recommended affiliates adjust CPC bids on high-performing sites. This enabled them to scale traffic while maintaining efficiency and profitability.
Results: Affiliates Driving Exceptional Campaign Performance
The collaborative effort between affiliates and Dable resulted in significant achievements:- 600 Million Monthly Viewable Impressions
Affiliates successfully captured massive user attention across premium PC sites. - 25% Conversion Increase
Conversion rates improved by 25%, all while maintaining a stable CPA. - $100,000 Monthly Spend
By the second month, Plarium’s spending through affiliates peaked at $100,000, with consistent growth and sustained performance for a year.
Why Affiliates Thrived with Dable
Dable’s native ad platform provided affiliates with the flexibility and tools needed to meet Plarium’s expectations:- Actionable Insights: Affiliates were able to quickly adapt campaigns based on real-time performance data.
- Localized Expertise: Support for cultural nuances helped create ads that genuinely connected with the audience.
- Scalability: Affiliates could confidently scale campaigns while delivering results that impressed the end client.
Partner with Dable to Achieve Success
This case highlights how affiliates can achieve extraordinary outcomes for demanding clients by leveraging the right platform and strategic support. Dable empowers affiliates to unlock the full potential of native advertising, delivering quality traffic and measurable results.If you're an affiliate looking to grow your campaigns with high-value clients, let’s work together to create your next success story!
