If you already have a website, social media should be part of your integrated marketing plan to help drive traffic to your website. If you’re only on social media, you should strongly consider creating a website to further your online marketing efforts.
Think of your website as the center of your online presence, the place where your customers go to get the full picture of your business’ identity and everything you have to offer. All other marketing — social media, advertising, email, etc. — should be driving customers to your website to engage, learn and hopefully buy.
If you’re confused as to what to do on social media versus your website, remember they should work to complement each other. It’s okay for your social media page to have some of the same content as your website. Integrate social media where it makes sense on your website to make the most effective use of your time and communications to customers.
Here are some tips:
Before deciding which social media sites to integrate into your website, check them out to make sure this is where you will reach your customers. Most businesses start with a Facebook or Twitter account as they have the largest and broadest audiences.
If you use social media for quick or weekly updates to your customers, try to also showcase or integrate those posts or feeds directly on your website to make it easier for customers to find and follow you.
Blogs are an effective way to engage with customers on your website by sharing information and getting their feedback on offers, products and services. They also provide a great source of content to share from your social media accounts to gain more exposure to new customers.
Strategically add social media icons on your website pages that link to your social media pages to help make it easier for people to connect with you. Most social media platforms provide step-by-step instructions on how to do this. For e-commerce businesses, integrate share buttons so your customers can share their purchases with their friends and followers. You can even sell directly from some social media platforms, like Facebook.
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