Experimenting with alternative bidding models for top offers and testing new features is crucial for effective mobile app acquisition tactics, and in today's case study, our new for the time SmartCPC model was the reason for huge revenue improvements in a short period. Let's go over those results from the experimentation together.
In brief, our advertiser launched advertisements on various mobile applications with geos such as BR, IN, ID, SA, MX, PK, and PH. Prior to SmartCPC, the method consisted on purchasing push traffic on CPC and CPA Goal. The numbers increased dramatically after utilizing SmartCPC.
SmartCPC is an auto-optimized smart algorithm that helps simplify bid selection, avoid overspending, and save time and money by allowing for 20%-30% cheaper traffic.
The story starts with our Account Strategist recommending to the advertiser the SmartCPC bidding approach for Classic Push and In-Page Push which resulted in a significant increase in revenue and profits in 9 days, with an estimated CPA of $1.2 and the number of impressions grew by 10,000 the following week.
Later in December, the advertiser achieved 550 conversions per day by launching a new mobile app acquisition campaign in India with an expected CPA of $0.17.
Additional tactics, like the introduction of fresh creatives and the testing of various prelanders, were put into place in January 2023 to enhance the effectiveness of the campaign.
Our partner added $37k to his budget as a consequence of these outstanding results.
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