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The 5 Things I Hate About Social Media
by Brian Carter, Search Engine People
Dec. 14, 2009
This post identifies and discusses 5 issues:
by Brian Carter, Search Engine People
Dec. 14, 2009
This post identifies and discusses 5 issues:
- "Conversations" Without a Plan
- Soft Goals and Fudged Measurements
- Lack of Forethought (regarding specific goals)
- Hype Bandwagon Lemmings
- Some Advertisers's Approach to Social Media
Read more...Social Media requires tedious planning, daring creativity, and obsessive execution.
- Lack of planning? If you're not trying to get anywhere specific, you'll probably achieve that.
- Timid creatively? We're all busy, so if you're boring, you get zero attention.
- Poor execution? You could endanger relationships with existing customers. Social media can hurt you, too