Here's a good post I was reading today. Dyno tips about copywriting.
<a href="http://econsultancy.com/blog/4299-the-a-to-z-of-online-copywriting">The A-to-Z of online copywriting</a>
"Online copywriting can make all the difference between a website that engages and converts, and one that stagnates.
Words communicate to your visitors and influence actions (both positively and negatively). Furthermore, good copy is, as far as the search engines are concerned, the food of the Gods. Words are to Google what oxygen is to you and me."