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Does traffic to a site help in increasing PR?
Most people regard submitting their site to a directory as an easy task. They are right, however there is a specific procedure that must be followed to make the most of the few minutes you take to do it. There is also the issue of how many directories... This is where using a specialist comes into play, though if you know what you are doing or even if you are confident about it or simply want to learn the ropes then there is no reason why you can't do it yourself.
Be warned though, there is thousands of directories out there, though not all of them are Search Engine Optimisation (SEO) Friendly because their links are set to block web crawler robots following the links to your site in order to get you into the search engine, a task that needs to be sorted even before considering where you are placed in the rankings. For the record, each submission to this website will result in a link to your website that is 'crawlable', meaning that when the search engines visit this site, the robot will follow each and every single link here - and this is exactly what you want. Also, all submissions to this directory are absolutely free!
Here is one thing I may suggest? just an idea but based on what I have just said, is it illegal for a web directory to add a dangled carrot business on their page without asking that company's permission.
Say for instance I look at your web directory, I am a finance company in West Mids, the first company I see listed is HSBC bank for west midlands, I will think 'yes, this site must be important as HSBC are advertising on their first page, this one must be worth advertising with for myself even if it's free submission' now obviously HSBC won't list but can you list them without their permission to create a higher profile?