Regardless of the excuses for why the website was ugly, the sheer, audacious degree of its hideousness could be expected to absolutely stun a site visitor of even average online sophistication.
For their competitors, it must be irritating that the site ranks so well. After flunking nearly every rule of good design, usability and user-experience, the site outranked the rest for any local searches for “leis, honolulu, hi”. Even some general rules of good SEO were assassinated in the construction of the site over time.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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