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video intelligence
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Website owners can now benefit from myriad ways to engage consumers via video content, including new contextual opportunities provided by the emerging formats of video inventory on offer.
However, formats alone are not enough to improve effectiveness; the environment in which the video is placed is crucial.
This is an era when viewers can watch what they want, when they want. As a result, video audiences, particularly after the first ten seconds of a video, tend to be highly engaged with the content. In turn, this means that in-stream advertising that is highly relevant to this video content is also likely to be highly relevant to the viewer.
Wider contextual opportunities are being provided by the new formats of video inventory on offer. For example, in-stream and outstream video adverts placed among contextually relevant text is an increasingly common and effective way of grabbing attention as video becomes a favoured way of consuming content.
For publishers, the latter ad format can result in a longer time on site, improve the user experience and monetise video content at a high CPM. This format can also alleviate worries around brand safety: text is easier to mine for keywords by AI-powered contextualisation tools, so videos can arguably be more exactly matched to the content they are appearing alongside.
Read all about the potential of placing contextual in-stream ads to boost your website revenue by downloading our latest report: Putting video in context
However, formats alone are not enough to improve effectiveness; the environment in which the video is placed is crucial.
This is an era when viewers can watch what they want, when they want. As a result, video audiences, particularly after the first ten seconds of a video, tend to be highly engaged with the content. In turn, this means that in-stream advertising that is highly relevant to this video content is also likely to be highly relevant to the viewer.
Wider contextual opportunities are being provided by the new formats of video inventory on offer. For example, in-stream and outstream video adverts placed among contextually relevant text is an increasingly common and effective way of grabbing attention as video becomes a favoured way of consuming content.
For publishers, the latter ad format can result in a longer time on site, improve the user experience and monetise video content at a high CPM. This format can also alleviate worries around brand safety: text is easier to mine for keywords by AI-powered contextualisation tools, so videos can arguably be more exactly matched to the content they are appearing alongside.
Read all about the potential of placing contextual in-stream ads to boost your website revenue by downloading our latest report: Putting video in context
