Google Ads has become the go-to advertising platform. It attracts high-value traffic that appeals to affiliate programs and advertisers, not just those in questionable "grayhat" verticals. Since Google promotes goods and services in legitimate "whitehat" verticals, it's easier to work on this platform in these areas. You don't have to worry as much about account blocks, which frequently affect gambling and other grayhat verticals.
In fact, certain whitehat verticals can generate even higher profits for advertisers and affiliates than some highly paid grayhat verticals like cryptocurrency offers, when combined with Google Ads' marketing capabilities.
In this article, we'll explore profitable whitehat verticals that, with the right strategy, can consistently deliver substantial income through Google Ads.
Important Note: Affiliates transitioning from other advertising sources to Google Ads should be aware that succeeding here typically requires a minimum investment of $800-1500, along with experience in campaign setup and optimization. Finding a suitable whitehat niche and turning a profit right away without this investment and experience can be challenging. In such cases, using trusted Google Ads agency accounts from YeezyPay is a smart choice.
It's important to understand that while white-hat offers may not violate general norms for most affiliate marketers, Google may still view them as gray-hat due to fair competition rules. One key reason for this is Google's prohibition on running ads on the same domain from multiple accounts simultaneously.
In simpler terms, affiliates using multiple accounts gain more traffic and have a higher chance of winning ad auctions. In contrast, legitimate white-hat businesses using a single Google account may receive a smaller audience. As a result, even affiliates promoting white offers often use review sites, pre-landing pages, and other intermediaries between Google Ads and the offer's landing page to ensure compliance.
While these verticals may conditionally violate Google's rules, it's more accurate to label them as conditionally white. Google's definition of completely whitehat advertising is limited to promoting one's own business, backed by all necessary documents and licenses when required.
Below, are some popular whitehat niches and sub-verticals that generate substantial revenue from Google Ads traffic:
While you can directly target specific offers in e-commerce through Google Ads, many affiliates prefer creating their own review sites, linking to similar offers in different price categories.
This approach significantly increases the chance of users making purchases through affiliate links.
Promoting these offers is relatively straightforward, often involving Google's Universal App Campaigns (UAC) ad format. Affiliates only have to set parameters like daily and total budgets, location, geo-language, and campaign goals.
Typical applications that comply with Google's rules include antivirus software, VPN services, language-learning programs, and more.
Here's an example of a video creative for one of these offers:
When working in this vertical, it's essential for an affiliate to monitor the advertising budget closely. Payments for installing white-label apps may not always match the cost of a click in Google Ads. For example, promoting the Norton LifeLock app can bring in either $1.03 or around $103 depending on the geo.
As for mobile gaming, you can play both games uploaded to the store yourself and partner games. The exception is games in the 18+ category, which, according to Google rules, belong to adult content, making it a grayhat niche.
Creatives usually involve a demonstration of gameplay or a spectacular video sequence with the main characters. In 2023, affiliates prefer the "inexperienced player" approach when using video creatives, which makes the viewer want to prove that they can definitely handle a certain stage of the game. A great example of such a creative launched in Google UAC is an advertisement for the game Royal Match.
In general, the video ad format has proven to be excellent in this vertical. Statistics from affiliates in this vertical who use trusted agency advertising accounts from YeezyPay indicate that users attracted through video creatives are sometimes even more relevant than those coming from standard Google searches.
In this industry, advertisers often don't send traffic directly to their brand, so affiliate marketers have to focus on promoting various bonuses, discounts, and loyalty programs in their ads and pre-landing pages.
Landing pages and full-fledged websites with discount coupons and promotional codes are often used as a landing page in the travel vertical. The same approach is used in ad creatives.
Another profitable vertical to consider for advertising on Google is real estate. This includes listings for selling or renting homes and commercial properties, as well as spaces for events. Many marketers like to promote real estate offers, especially in top-tier countries, and they typically earn money when someone calls about a property.
In these ads, aside from using catchy headlines and short descriptions with keywords, some also mention prices.
When people click on these ads, they're taken to a webpage that's customized for their location. For example, if someone in Halifax, Canada searches for a real estate agent, they'll land on a page that can help them find one in their area.
Keep in mind that advertising real estate can be expensive because of the high competition in Google Ads for popular keywords. So, if you're considering this, be ready to spend a significant amount, even during testing. Alternatively, you can focus on areas with lower advertising costs and less competitive keywords.
Additionally, it's important to use retargeting in the real estate field. This means showing ads to people who have already shown interest in a property. It can help bring down the cost of acquiring new customers.
The finance and insurance vertical is also considered whitehat.This means that the services provided by well-established banks, financial institutions and insurance companies are considered reliable. However, it's important to follow Google's rules, especially when dealing with insurance, loans, and microloans, as they often require licenses in specific areas.
Unfortunately, affiliate programs usually can't provide these licenses to their partners. So, it's a good idea to focus on offers that have fewer restrictions and allow you to get back any unused advertising budget through YeezyPay's advertising accounts.
When you choose an offer in the banking and insurance sector, it's essential to consider whether it can be effectively promoted on Google. Many advertisers don't allow the use of brand names in their ads, so you need to add them to your list of prohibited keywords. However, experienced affiliate marketers often find ways to work around these restrictions by using common keywords and showcasing brand names in video ads. Here's an example of a promotion for the online bank Revolut:
Similar to the real estate sector in this niche, you may not need a huge advertising budget (between $500-1000), but the payouts can be quite generous compared to other legitimate areas.
Considering the high costs associated with advertising in this sector, affiliates often prefer to advertise not the actual offer itself but websites that link to multiple affiliate programs.
Most websites will ask for company information and supporting documents if you're advertising loans or insurance companies.
Regarding the ads and web pages used to promote insurance offers, it's common to create different advertising campaigns for various target audiences. For example, if you're promoting life insurance for drivers, you can create separate campaigns with ads and keywords tailored to car drivers, truck drivers, and so on. Here's an example of such a creative and landing page:
Using landing pages with surveys can be an effective for these niches.
The possibilities in whitehat verticals are limited only by your creativity. Even if you can't find an official affiliate program in a promising niche, you can always reach out to business owners directly and negotiate cooperation terms.
In fact, certain whitehat verticals can generate even higher profits for advertisers and affiliates than some highly paid grayhat verticals like cryptocurrency offers, when combined with Google Ads' marketing capabilities.
In this article, we'll explore profitable whitehat verticals that, with the right strategy, can consistently deliver substantial income through Google Ads.
Important Note: Affiliates transitioning from other advertising sources to Google Ads should be aware that succeeding here typically requires a minimum investment of $800-1500, along with experience in campaign setup and optimization. Finding a suitable whitehat niche and turning a profit right away without this investment and experience can be challenging. In such cases, using trusted Google Ads agency accounts from YeezyPay is a smart choice.
How and to which white verticals do affiliates use Google Ads for maximum benefit?
Whitehat offers are known for their transparency and reliability in creatives, landing pages, and applications. They align with advertising platform rules, ensuring users receive exactly what was promised in the ad.It's important to understand that while white-hat offers may not violate general norms for most affiliate marketers, Google may still view them as gray-hat due to fair competition rules. One key reason for this is Google's prohibition on running ads on the same domain from multiple accounts simultaneously.
In simpler terms, affiliates using multiple accounts gain more traffic and have a higher chance of winning ad auctions. In contrast, legitimate white-hat businesses using a single Google account may receive a smaller audience. As a result, even affiliates promoting white offers often use review sites, pre-landing pages, and other intermediaries between Google Ads and the offer's landing page to ensure compliance.
While these verticals may conditionally violate Google's rules, it's more accurate to label them as conditionally white. Google's definition of completely whitehat advertising is limited to promoting one's own business, backed by all necessary documents and licenses when required.
Below, are some popular whitehat niches and sub-verticals that generate substantial revenue from Google Ads traffic:
E-commerce
The e-commerce niche includes various consumer goods, from clothing and hobby items to car accessories and kitchen utensils. E-commerce extends beyond product offers from CPA networks, including official affiliate programs from global marketplaces like Amazon, AliExpress, and Walmart.
While you can directly target specific offers in e-commerce through Google Ads, many affiliates prefer creating their own review sites, linking to similar offers in different price categories.
This approach significantly increases the chance of users making purchases through affiliate links.
Mobile applications and games
Affiliates earn commissions for every installation of mobile applications when they purchase traffic through Google Ads.
Promoting these offers is relatively straightforward, often involving Google's Universal App Campaigns (UAC) ad format. Affiliates only have to set parameters like daily and total budgets, location, geo-language, and campaign goals.
Typical applications that comply with Google's rules include antivirus software, VPN services, language-learning programs, and more.
Here's an example of a video creative for one of these offers:
When working in this vertical, it's essential for an affiliate to monitor the advertising budget closely. Payments for installing white-label apps may not always match the cost of a click in Google Ads. For example, promoting the Norton LifeLock app can bring in either $1.03 or around $103 depending on the geo.
As for mobile gaming, you can play both games uploaded to the store yourself and partner games. The exception is games in the 18+ category, which, according to Google rules, belong to adult content, making it a grayhat niche.
Creatives usually involve a demonstration of gameplay or a spectacular video sequence with the main characters. In 2023, affiliates prefer the "inexperienced player" approach when using video creatives, which makes the viewer want to prove that they can definitely handle a certain stage of the game. A great example of such a creative launched in Google UAC is an advertisement for the game Royal Match.
In general, the video ad format has proven to be excellent in this vertical. Statistics from affiliates in this vertical who use trusted agency advertising accounts from YeezyPay indicate that users attracted through video creatives are sometimes even more relevant than those coming from standard Google searches.
Travel offers
Offers aimed at travelers are a great way to turn Google Ads traffic into profit. In this category, you'll find services for selling tickets for all kinds of transportation, tours, cruises from various travel agencies, and booking hotels and apartments. One well-known offer in this area is the Booking.com platform for booking hotels and apartments.
In this industry, advertisers often don't send traffic directly to their brand, so affiliate marketers have to focus on promoting various bonuses, discounts, and loyalty programs in their ads and pre-landing pages.
Landing pages and full-fledged websites with discount coupons and promotional codes are often used as a landing page in the travel vertical. The same approach is used in ad creatives.
Real Estate
Another profitable vertical to consider for advertising on Google is real estate. This includes listings for selling or renting homes and commercial properties, as well as spaces for events. Many marketers like to promote real estate offers, especially in top-tier countries, and they typically earn money when someone calls about a property.
In these ads, aside from using catchy headlines and short descriptions with keywords, some also mention prices.
When people click on these ads, they're taken to a webpage that's customized for their location. For example, if someone in Halifax, Canada searches for a real estate agent, they'll land on a page that can help them find one in their area.
Keep in mind that advertising real estate can be expensive because of the high competition in Google Ads for popular keywords. So, if you're considering this, be ready to spend a significant amount, even during testing. Alternatively, you can focus on areas with lower advertising costs and less competitive keywords.
Additionally, it's important to use retargeting in the real estate field. This means showing ads to people who have already shown interest in a property. It can help bring down the cost of acquiring new customers.
Finance and insurance
The finance and insurance vertical is also considered whitehat.This means that the services provided by well-established banks, financial institutions and insurance companies are considered reliable. However, it's important to follow Google's rules, especially when dealing with insurance, loans, and microloans, as they often require licenses in specific areas.
Unfortunately, affiliate programs usually can't provide these licenses to their partners. So, it's a good idea to focus on offers that have fewer restrictions and allow you to get back any unused advertising budget through YeezyPay's advertising accounts.
When you choose an offer in the banking and insurance sector, it's essential to consider whether it can be effectively promoted on Google. Many advertisers don't allow the use of brand names in their ads, so you need to add them to your list of prohibited keywords. However, experienced affiliate marketers often find ways to work around these restrictions by using common keywords and showcasing brand names in video ads. Here's an example of a promotion for the online bank Revolut:
Similar to the real estate sector in this niche, you may not need a huge advertising budget (between $500-1000), but the payouts can be quite generous compared to other legitimate areas.
Considering the high costs associated with advertising in this sector, affiliates often prefer to advertise not the actual offer itself but websites that link to multiple affiliate programs.
Most websites will ask for company information and supporting documents if you're advertising loans or insurance companies.
Regarding the ads and web pages used to promote insurance offers, it's common to create different advertising campaigns for various target audiences. For example, if you're promoting life insurance for drivers, you can create separate campaigns with ads and keywords tailored to car drivers, truck drivers, and so on. Here's an example of such a creative and landing page:
What other whitehat verticals can you promote with Google Ads and receive large commissions?
Apart from the mentioned niches, there are other whitehat verticals that can be profitable with Google Ads, such as SP offers, B2B (HR, legal services, consulting), training courses, services from specialized professionals (e.g., psychologists), accredited business coaches, etc.Using landing pages with surveys can be an effective for these niches.
The possibilities in whitehat verticals are limited only by your creativity. Even if you can't find an official affiliate program in a promising niche, you can always reach out to business owners directly and negotiate cooperation terms.
