Hi guys!
We’re starting this thread to let you know about some major changes to our push traffic inventory.
Based on our previous experience, and due to the dynamic nature of the affiliate marketing industry, we realize that every type of traffic requires a bit of cleaning and optimization. Just as we usually suggest you’d do with your campaigns.
That’s why at the beginning of February this year we decided to start a push traffic cleanup.
Our goal was to optimize the quality of Zeropark push traffic, aiming at higher profitability, while still being able to offer you the biggest push ads inventory.
The reason for this move was the fact that there are plenty of traffic sources now, as opposed to when it was first introduced. A couple of years ago, there were just a few players able to serve push on such scale. Now there are many more.
That’s why we cannot ignore the risks related to much greater market saturation. Last time we did the cleanup, we were able to build our own system which greatly helped us to get the closest to the top quality sources.
This time we decided to work on push. Zeropark’s Compliance and Business Analytics Teams worked hard to make sure all decisions were based on hard evidence.
Actions taken by our Teams aimed to:
We reached all the above goals in the first week of May!
All in all, the results are more than great. The biggest achievement of the Zeropark’s push traffic cleanup was surely the fact that we were able to double the average ROI of campaigns by removing 35% of the traffic.
The before & after results can be summarized by the following numbers.
BEFORE VS. AFTER
ROI + 100%
CR + 69%
CPC - 25%
CTR + 23%
VOLUME - 35%
And if you want to learn more about how we did it, head to the Zeropark Blog and read our latest article on the subject. ️
But most importantly, we wouldn’t have done all this work if it weren’t for all the valuable feedback we’re receiving from our clients as well as community forums.
You help us keep our eye on any alarming issues and you truly helped us make push traffic great again.
Thank you and best of luck running your push campaigns with Zeropark!
--------------------------------------------------------------------------------------------------
We haven't been too active on the forum here for quite a while but the good news is, we are coming back!
If you have any questions regarding Zeropark or you need help in optimizing your campaigns you can feel free to tag me or send me a DM. I'll be happy to help if you need anything.
We'll be posting product updates and whitelists as well so stay tuned for more to come
Now, here's a little summary of what Zeropark has been up to the past couple of months:
That's it, guys. You're now officially up to date with Zeropark's business. Again, we're here to help and if you've got any more questions, ask away!
Magda
We’re starting this thread to let you know about some major changes to our push traffic inventory.
Based on our previous experience, and due to the dynamic nature of the affiliate marketing industry, we realize that every type of traffic requires a bit of cleaning and optimization. Just as we usually suggest you’d do with your campaigns.
That’s why at the beginning of February this year we decided to start a push traffic cleanup.
Our goal was to optimize the quality of Zeropark push traffic, aiming at higher profitability, while still being able to offer you the biggest push ads inventory. The reason for this move was the fact that there are plenty of traffic sources now, as opposed to when it was first introduced. A couple of years ago, there were just a few players able to serve push on such scale. Now there are many more. That’s why we cannot ignore the risks related to much greater market saturation. Last time we did the cleanup, we were able to build our own system which greatly helped us to get the closest to the top quality sources. This time we decided to work on push. Zeropark’s Compliance and Business Analytics Teams worked hard to make sure all decisions were based on hard evidence.
Actions taken by our Teams aimed to:
- remove the under-performing feeds,
- increase CTRs and CRs,
- lower eCPA,
- stabilize advertising costs (Cost-Per-Click rates)
- as well as decrease our own server costs (a great outcome as well).
We reached all the above goals in the first week of May!
All in all, the results are more than great. The biggest achievement of the Zeropark’s push traffic cleanup was surely the fact that we were able to double the average ROI of campaigns by removing 35% of the traffic. The before & after results can be summarized by the following numbers.
BEFORE VS. AFTER
ROI + 100%
CR + 69%
CPC - 25%
CTR + 23%
VOLUME - 35%
And if you want to learn more about how we did it, head to the Zeropark Blog and read our latest article on the subject. ️
But most importantly, we wouldn’t have done all this work if it weren’t for all the valuable feedback we’re receiving from our clients as well as community forums.
You help us keep our eye on any alarming issues and you truly helped us make push traffic great again.
Thank you and best of luck running your push campaigns with Zeropark!
--------------------------------------------------------------------------------------------------
We haven't been too active on the forum here for quite a while but the good news is, we are coming back!
If you have any questions regarding Zeropark or you need help in optimizing your campaigns you can feel free to tag me or send me a DM. I'll be happy to help if you need anything.
We'll be posting product updates and whitelists as well so stay tuned for more to come
Now, here's a little summary of what Zeropark has been up to the past couple of months:
- Offer Wall has been added to Zeropark's dashboard. We have a list of partners with exclusive offers offering unique deals if you run them with Zeropark’s traffic.
- We delved deeper into the state of affiliate marketing in times of coronavirus. We compared the performance of Desktop vs. Mobile traffic with some pretty interesting results:
- We researched the best performing verticals and concluded that now is the best time to run Antivirus and VPN campaigns.
- Also, have you already heard about our Traffic Insights newsletter? It's a weekly dose of the best-performing sources, verticals and GEOs, hottest creatives, smart platform tips, suggested bids and more!
- Lastly, we've introduced two new ad formats: In-App Native
- and In-Page Push. (here's the video tutorial if you want to learn more)
That's it, guys. You're now officially up to date with Zeropark's business. Again, we're here to help and if you've got any more questions, ask away!
Magda
