With TikTok’s growing popularity, more affiliates and brands are using it as a traffic source for their campaigns. This is unsurprising, given that TikTok has over 1 billion monthly active users.
In this thread, we’ll walk you through the essentials of TikTok advertising. Let’s see how to create appealing content and use paid ads to generate leads.
Advertising on TikTok allows you to target specific demographics, interests, and behaviors, ensuring you reach the right audience. Given TikTok’s massive user base, these ads are a powerful tool to grow brand awareness, engagement, and leads.
This popularity gives digital marketers a unique opportunity to reach the target audience across various demographics.
This high user engagement increases the likelihood of your ads being viewed and interacted with.
Here’s an overview of TikTok ad formats that can help you reach a broader audience and attract more traffic to your offers:
In-feed ads are short-form video ads that appear in users’ feeds and typically last up to 60 seconds. They can also have interactive features, like call-to-action (CTA). These buttons redirect traffic from TikTok to a landing page, app store, or website you promote.
These ads are great for marketers wanting to increase engagement, website traffic, and conversions. That’s because their integration into the TikTok experience makes them less intrusive and more natural for users.
TopView ads are full-screen video ads that appear when users first open TikTok. They appear before any other content, making them highly visible and impactful.
The TopView ad begins with a 3-second video with no interactive elements. Then, the ad transitions to a standard in-feed format, allowing users to like, comment, share, visit the brand’s TikTok page, or explore other related content.
Branded Hashtag Challenges ask users to make and share short videos with a specific hashtag. These challenges often include a dance or a brand’s theme song.
If these challenges become popular, it can lead to content distribution and increased brand awareness. What’s more, participating in these challenges can be an effective way to drive traffic to the affiliate link in your bio.
In this thread, we’ll walk you through the essentials of TikTok advertising. Let’s see how to create appealing content and use paid ads to generate leads.
What are TikTok Ads?
Like other social media platforms, TikTok features paid advertisements. These ads appear as promotional content in users’ feeds while they scroll through videos. They blend well with regular content on the platform, making them less annoying and more engaging for viewers.Advertising on TikTok allows you to target specific demographics, interests, and behaviors, ensuring you reach the right audience. Given TikTok’s massive user base, these ads are a powerful tool to grow brand awareness, engagement, and leads.
Why Should You Advertise on TikTok?
Massive Reach
TikTok is one of the most popular social media worldwide, with over a billion monthly users — a number that continues to grow. In Q1 of 2024 alone, TikTok was downloaded 137 million times.This popularity gives digital marketers a unique opportunity to reach the target audience across various demographics.
High Engagement Rates
TikTok users on average spend 95 minutes daily looking through videos. This number even surpasses Instagram’s engagement rates, where users spend about 62 minutes.This high user engagement increases the likelihood of your ads being viewed and interacted with.
TikTok Ad Formats
Many brands on TikTok engage their audience organically. They share content like “Let’s Pack Orders” or behind-the-scenes of their small businesses. However, ads also offer great advertising potential.Here’s an overview of TikTok ad formats that can help you reach a broader audience and attract more traffic to your offers:
In-feed Ads
In-feed ads are short-form video ads that appear in users’ feeds and typically last up to 60 seconds. They can also have interactive features, like call-to-action (CTA). These buttons redirect traffic from TikTok to a landing page, app store, or website you promote.
These ads are great for marketers wanting to increase engagement, website traffic, and conversions. That’s because their integration into the TikTok experience makes them less intrusive and more natural for users.
TopView
TopView ads are full-screen video ads that appear when users first open TikTok. They appear before any other content, making them highly visible and impactful.
The TopView ad begins with a 3-second video with no interactive elements. Then, the ad transitions to a standard in-feed format, allowing users to like, comment, share, visit the brand’s TikTok page, or explore other related content.
Branded Hashtag Challenge
Branded Hashtag Challenges ask users to make and share short videos with a specific hashtag. These challenges often include a dance or a brand’s theme song.
If these challenges become popular, it can lead to content distribution and increased brand awareness. What’s more, participating in these challenges can be an effective way to drive traffic to the affiliate link in your bio.
