Ramadan 2025 begins on February 28 and ends on March 29, bringing a month of reflection, fasting, and, of course, increased shopping activity. As families prepare for iftar gatherings, Eid celebrations, and charitable giving, businesses roll out special promotions - making it a prime time for affiliate marketers to boost earnings.
During Ramadan, consumers often prioritize purchases related to food, clothing, home décor, and charitable donations. Understanding these spending habits allows marketers to select affiliate programs that resonate with the needs and values of their target audience.
In this article, we'll explore top affiliate programs that can help you maximize your earnings during Ramadan 2025. By partnering with these programs, you can offer products and services that align with the spirit of the season, providing value to your audience while enhancing your affiliate success.
Spending for Ramadan
Indonesia
Source: Statista
A 2024 survey on Ramadan and Eid al-Fitr budgeting in Indonesia revealed that right after spending on zakat, infaq, and shadaqah - religious donations to those in need, there’s a huge spending on food shopping and shopping in general. No wonder! Ramadan marks the biggest shopping season in Indonesia, driven by the mandatory holiday allowance, Tunjangan Hari Raya (THR).
A recent report by consumer technology company Glance reveals that over half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan. Notably, 50% of respondents expect to spend over Rp 3 million, while 22% anticipate expenditures exceeding Rp 5 million.
The study also highlights a strong preference for early shopping, with nearly 58% of Indonesian consumers completing their Ramadan purchases four weeks before the holy month begins. Interestingly, big-ticket items such as jewellery did not dominate shopping lists. Instead, consumers prioritized more personal and meaningful purchases.
Reflecting the festive spirit, clothing and accessories emerged as the most popular shopping category across both online (66%) and offline (61%) channels. Confectionery gifting also remained a popular choice in both formats. Among online shoppers, home appliances (38%), beauty products (34%), and gadgets (34%) ranked high in preference, while offline shoppers focused more on groceries for home-cooked meals (53%), home décor (44%), and DIY hobbies (41%).
During Ramadan 2024, Glance reported a surge in content engagement, particularly around ‘Mudik,’ which amassed 917.5 million views and 27 million taps. Gaming also saw significant engagement, recording 37.9 million plays, while users spent 298 million hours watching video content. Fashion and health-related topics further captured notable audience interest.
User activity on the Glance smart lock screen platform peaked during the daytime hours leading up to Iftar, as many users spent more time on their mobile devices before breaking their fast. This period saw a notable rise in engagement with gaming - accounting for nearly 65% of users - along with increased usage of OTT platforms, streaming services, and religious apps.
The spending in the UAE
Ramadan spending in the UAE is set to see another surge in 2025, with online shopping continuing to dominate consumer habits. According to Checkout.com, digital payment transactions grew by 8.5% last Ramadan, with online marketplaces leading the charge - recording a staggering 143% increase in transaction volume. Other high-growth categories included apparel (78%), healthcare (48%), travel (42%), and sports and toys (31%). Remittances also saw a notable 17% rise, as expatriates sent funds to loved ones in anticipation of Eid.The UAE’s rapid digitalization has fostered increased consumer trust in online shopping, making digital payments a preferred choice for many. Checkout.com predicts that this Ramadan will see further growth in online spending, reflecting a long-term shift toward ecommerce driven by convenience, speed, and security. With digital payments becoming the norm, the holy month is now as much about shopping online as it is about traditional festivities.
What do people buy for Ramadan?
In preparation for Ramadan, Muslims often purchase a variety of items to ensure a smooth and spiritually focused month. Here's an extended list of common purchases:1. Food and Beverages:
- Non-Perishable Staples: Items like rice, pasta, lentils, canned goods, flour, sugar, and cooking oils are bought in bulk to minimize shopping during Ramadan.
- Frozen Foods: Meats, vegetables, and pre-made meals are stored to facilitate quick meal preparations, especially for Suhoor (pre-dawn meal) and Iftar (meal to break the fast).
- Beverages: Juices, teas, and ingredients for traditional drinks are stocked up to stay hydrated during non-fasting hours.
- Fruits and Vegetables: Regular purchases of fresh produce are planned, focusing on items that provide energy and hydration.
- Dates: A staple for breaking the fast, dates are often bought in large quantities.
- Prayer Mats and Beads: New or additional prayer accessories may be acquired to enhance the spiritual atmosphere.
- Qur'ans and Islamic Literature: Many invest in religious texts for personal study or group readings.
- Kitchenware: Utensils, cookware, and serving dishes are updated or added to accommodate frequent meal preparations and gatherings.
- Cleaning Supplies: Ensuring a clean home environment is essential, so cleaning products are stocked up.
- Modest Apparel: New clothing, including traditional attire, is often purchased for the increased prayers and the upcoming Eid celebrations.
- Personal Hygiene Products: Soaps, shampoos, and other toiletries are replenished.
- Home Décor: Items like lanterns, lights, and banners are used to create a festive and spiritual ambiance.
- Table Settings: Special tablecloths, napkins, and centerpieces are chosen for Iftar gatherings.
- Eid Gifts: Planning and purchasing gifts for family and friends ahead of time.
- Non-violent games are very popular during this period with millions of people spending more time on their mobile devices
The Best Affiliate Programs for Ramadan and Hari Raya
E-commerce
1. Strawberrynet Affiliate Program
Payout: up to 10%
Cookies: 30 days
GEO: WW (exceptions apply)
2. Shopee Affiliate Program
Payout: up to 10%
Cookies: 7 days
Hold:
GEO: MY, ID
3. Lazada Affiliate Program
Payout: up to 10%
Cookies: 30 days
Hold: 45 days
GEO: MY
4. Zalora Affiliate Program
Payout: up to 8%
Cookies: 7 days
Hold: 90 days
GEO: MY, SG
5. Charles&Keith Affiliate Program
Payout: up to 7%
Cookies: 10 days
Hold: 70 days
GEO: MY, SG
6. Victoria’s Secret Affiliate Program
Payout: up to 20%
Cookies: 15 days
Hold: 30 days
GEO: SA, AE
7. Adidas Affiliate Program
Payout: 6%
Cookies: 30 days
Hold: 60 days
GEO: ID, MY, PH, SG, TH, VN
Games
8. Codashop Affiliate Program
Payout: up to 5%
Cookies: 30 days
Hold: 46 days
GEO: BD, BR, CA, HK, ID, JP, KR, MY, MX, MM, NL, PK, PH, SG, ES, TH, TR, GB, US, VN
9. Humble Bundle Affiliate Program
Payout: up to 11%
Cookies: 30 days
Hold: 60 days
GEO: worldwide
Travel
10. Klook Affiliate Program
Payout: up to 5%
Cookies: 30 days
Hold: 60 days
GEO: worldwide
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Final Thoughts
With Ramadan 2025 running from February 28 to March 29, this period presents a prime opportunity for affiliate marketers to tap into a season of increased spending and meaningful consumer engagement. By promoting relevant products—such as halal food, modest fashion, home essentials, and charitable giving options—you can connect with audiences in a way that aligns with their values and needs.To make the most of this time, focus on authenticity, cultural sensitivity, and well-timed promotions. A thoughtful approach will not only boost conversions but also build trust and long-term relationships with your audience. With the right affiliate programs, you can turn Ramadan into a rewarding season for both your business and your customers.
Join Indoleads to check out even more affiliate programs for Ramadan and other occasions!
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