Fall is almost around the corner and this means Back-to-School time! The time of the year when parents feel relieved after long summer holidays and publishers are getting ready for some serious money, because Back-to-School means major deals and loads of unavoidable shopping to be done.
In July-August parents almost all around the world start buying everything from stationery and backpacks to clothing, shoes and gadgets for kids and teenagers. Let’s take a look at what the situation is like in the market these days.
Back-to-School Trends
The U.S. market is a good example of what people buy this summer. NRF (National Retail Federation) reports that for Americans preparing kids for school is one of the basic necessities are hence constitutes a protected segment of retail. Consumers will cut back on spending in other areas, work additional hours and do whatever it takes to cover costs for back-to-class shopping this season. People see back-to-school and back-to-college as the major spending events, like Christmas holidays. That means they will spend money, a lot of money.
When does the shopping spree begin?
According to NRF, people begin preparing sooner and sooner each year. So, August is definitely the peak season. So, as a publisher, you should definitely start as soon as possible.
How much will people spend?
According to Deloitte's report, parents plan to spend, on average, $661 per child this year in the U.S., which is up 8% versus last year, despite 11% more respondents compared to 2021 saying that their financial situation has worsened in 2022.
Spending is expected to jump 5.8% to $34.4 billion in 2022. The spend of traditional products (stationery, clothing, shoes) is expected to be higher this year compared to 2021, while spend on technology products is going to be lower. Interestingly, free shipping is a priority for 79% of respondents, while only the rest prioritize fast shipping.
What are people buying?
School kits for fall are going to be purchased by 46% of U.S. parents:
School supplies;
Apparel;
Snacks;
Electronics
The strategy
In July-August parents almost all around the world start buying everything from stationery and backpacks to clothing, shoes and gadgets for kids and teenagers. Let’s take a look at what the situation is like in the market these days.
Back-to-School Trends
The U.S. market is a good example of what people buy this summer. NRF (National Retail Federation) reports that for Americans preparing kids for school is one of the basic necessities are hence constitutes a protected segment of retail. Consumers will cut back on spending in other areas, work additional hours and do whatever it takes to cover costs for back-to-class shopping this season. People see back-to-school and back-to-college as the major spending events, like Christmas holidays. That means they will spend money, a lot of money.
When does the shopping spree begin?
According to NRF, people begin preparing sooner and sooner each year. So, August is definitely the peak season. So, as a publisher, you should definitely start as soon as possible.
How much will people spend?
According to Deloitte's report, parents plan to spend, on average, $661 per child this year in the U.S., which is up 8% versus last year, despite 11% more respondents compared to 2021 saying that their financial situation has worsened in 2022.
Spending is expected to jump 5.8% to $34.4 billion in 2022. The spend of traditional products (stationery, clothing, shoes) is expected to be higher this year compared to 2021, while spend on technology products is going to be lower. Interestingly, free shipping is a priority for 79% of respondents, while only the rest prioritize fast shipping.
What are people buying?
School kits for fall are going to be purchased by 46% of U.S. parents:
School supplies;
Apparel;
Snacks;
Electronics
The strategy
- Start early
People start looking for the products they need in July - August so that they have time for comparing prices, features and looking for some major deals. Also, most parents want to avoid long lines at stores and anxiety at home in the days before classes commence and stock up on supplies, as well as buy all needed gadgets and clothing well in advance. That’s why you should get involved as soon as possible and offer everything your audience might need.
- Use all marketing tools you have: banners from advertisers, creatives, deeplinks, coupon codes
Parents and teachers are actively looking for all possible ways to save money. As you may know, a lot of teachers buy school supplies themselves, that’s why they’re chasing deals too. Keep this in mind and offer all working codes, as well as attract users by mentioning deals on the banners.
Have you tried pop traffic? Pop-ups and pop-unders are perfect if there’re some deals and special offers at the store. They might look disturbing, but these days your visitors are looking for deals and ways to save money, so pops can be handy. Here we have already discussed the advantages of pop ads and why you might want to try them.
Have you tried pop traffic? Pop-ups and pop-unders are perfect if there’re some deals and special offers at the store. They might look disturbing, but these days your visitors are looking for deals and ways to save money, so pops can be handy. Here we have already discussed the advantages of pop ads and why you might want to try them.
- Offer free shipping deals
People love free shipping, because…it’s free! Yes, that simple! Also, do you remember that inflation is hitting hard these days, especially in the U.S. and Canada? Parents and teachers are definitely opting for saving money on shipping rather than choosing fast, but pricey delivery methods. That’s why it’s definitely worth promoting the offers with free shipping options.
- Promote offers with school kits
Parents, teachers and kids like school kits, because they contain everything or almost everything a child needs at school: stationery and study accessories. Also, kits are usually cheaper than buying everything one by one. So look for advertisers who have preconfigured school kits in their assortments.
- Search for the advertisers which offer large quantities deals
Buying in large quantities can be budget-savvy, experienced teachers and parents know that very well. Promote the companies and brands which have this option or any other deals which provide lower prices for bigger quantities: buy 3 get one for free and other BOGO marketing promos.
- Create engaging content to attract visitors
Lists of supplies children usually need work just fine: “Top 10 things your kid will need this school year”, “Back to school preparation checklist”, “The Ultimate Back to School Checklist for Parents”. These are the headlines which catch attention, because this time of the year parents and teachers are searching for all related stuff to cross off their own checklists.
7. Address your audience’s pain points and help them to make a choice by providing reviews
Nothing beats a written review with lots of photos or a video review. People like reading and watching genuine reviews to see how the product looks or get to know all pros and cons. Also they love recommendations on where particularly this product can be purchased.
7. Address your audience’s pain points and help them to make a choice by providing reviews
Nothing beats a written review with lots of photos or a video review. People like reading and watching genuine reviews to see how the product looks or get to know all pros and cons. Also they love recommendations on where particularly this product can be purchased.
- Don’t relax till late September
Yes, people tend to start preparing earlier and earlier these days, but those who’re on budget, are aiming for September discounts, as retailers will definitely launch some impressive sales when the school year will get started already. So keep an eye on the advertisers to offer your audience some amazing deals and hit the jackpot.
We have prepared some of our best-converting affiliate programs for this BTS extravaganza. Check them out!
Udemy is an open online course provider aimed at professional adults and students. It was founded in May 2010 in Turkey. As of June of 2021, there are more than 44 million students, 183,000 courses, and 65,000 instructors teaching courses in 75 languages. There have been over 594 million course enrollments.Courses are offered in such categories as business and entrepreneurship, academics, the arts, health and fitness, language, music, and technology. Most classes are in practical subjects such as Excel software or using an iPhone camera.
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2. Shoebacca Affiliate Program
Shoebacca is an American online store. The store offers one of the largest assortments of footwear and apparel in the U.S., so that anyone can find a perfect fit here. With five-star customer service and unparalleled merchandising expertise, Shoebacca is definitely one of the most favorite stores for thousands of families.
At Shoebacca there are hundreds of latest shoes, apparel and accessories from the world's top brands such as Puma, Steve Madden, Skechers, TOMS, Sorel, New Balance, the North Face, Chinese Laundry and more. The store offers free ground shipping option and unparalleled customer service.
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Date: till Aug 19, 2022
Payout: 6%
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3. Lenovo Affiliate Program
Lenovo is one of the world's leading technology giants, producing innovative PCs and mobile internet devices. The company is on the Fortune 500 list being the world's largest PC vendor and fourth largest smartphone company.
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Here one can find all Lenovo’s products: PCs, smartphones, tablets, smart TVs, servers, workstations or storages.
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Setapp is a subscription-based service for macOS and iOS applications released by the Ukrainian software company MacPaw in 2017. It provides access to a growing collection of software from different developers for a fixed monthly fee. App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance. There are over 190 apps in the Setapp subscription and 1 million users.
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5. Lazada Affiliate Program (ID)
Lazada is an international eСommerce company founded in 2012 and owned by Alibaba Group. Lazada is one of the largest eСommerce platforms in Southeast Asia. Up to now, they have expanded their markets to Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam. In Indonesia so many people shop at Lazada regularly and enjoy all the perks of this platform.
Lazada provides a fast, secure and convenient online shopping experience and has an impressive products assortment: fashion, consumer electronics, household goods, toys and sports equipment etc. Their customers always enjoy multiple payment options, free returns and extensive customer service as well as warranty commitments.
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6. OneTravel Affiliate program
OneTravel is a travel website offering flights, hotels and packages to top destinations throughout the world. It’s an ultimate website for cheap flight deals.
OneTravel was launched in the mid nineties in the U.S., and has grown to be one of the best recognized online travel brands not only in the U.S., but also worldwide.
Using OneTravel one can go to their favorite destinations all around the world without spending a lot. It's hassle-free, with plenty of deals to choose from with over 450 airlines. OneTravel's Low Fare Promise allows customers to get refunds in case they find lower rate deals on other US-based sites within 4 hours of booking with OneTravel.
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CheapOair is an online travel agency where anyone can book flights, hotels, car rentals, cruises, and vacation packages. CheapOair partners with more than 400 carriers, including Air France, Jet Blue, Spirit Airlines and United Airlines, to provide customers with affordable, budget-friendly travel experiences. The online travel site makes it easy to compare flight, hotel or cruise options and book them with a few clicks.
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8. AbeBooks Affiliate Program
AbeBooks is an American e-commerce online marketplace and a unique source for used, new, rare and out of print books. Here one can find classic collectibles, rare signed editions, used textbooks, and inexpensive bestsellers from independent booksellers worldwide. The store was launched in 1996 and has been a subsidiary of Amazon since 2008.
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9. Aliexpress Affiliate Program
Aliexpress is one of the most popular Chinese eCommerce around the world. Here one can purchase a wide range of products both from Chinese and local sellers. This Chinese retail giant offers millions of goods in a variety of categories: from clothing for the whole family to home appliances, latest gadgets and beauty and health products. It’s a true paradise for those who love online shopping on budget. Shoppers almost always enjoy here free delivery and everyday deals.
Aliexpress always goes big on all shopping events, and Back-to-School isn’t an exception.
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10. eBags Affiliate Program
eBags is a an American online retailer of handbags, luggage, backpacks, laptop bags, and travel accessories. eBags.com retails products from 5 brands: eBags private label brand, Samsonite, American Tourister, Hartmann, and High Sierra. These bags are perfect for an active lifestyle and exploring new places.
With more than 17 years in travel and over 26 million bags sold, eBags is one of the leading online retailers of luggage, backpacks, and accessories in the U.S. The company’s goal is to help its customers to find the perfect travel gear for any journey.
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Wrapping it Up
Now when you’re equipped with some of our best Fall season offers and our recommendations, it’s all in your hands - so go for it and take advantage of this shopping spree!
And by the way, at Indoleads we have more than 2000 affiliate programs from big-nem brands as well as local players, so if you’re looking for more offers you’re at the right place. Join us and let’s start our shopping season 2022 with big earnings!
