Traffic exchanges
- Thread starter Kevin Kay
- Start date
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- traffic traffic exchanges
Hi!
I've met a lot of clients who tried to buy traffic and send to the homepage of their websites. The problem is that affiliate world works the best when the client has a specific target with a specific price. When you pay just for impression or clicks that are driven to your homepage, you risk to get users who are not ready to land on your website. A lot of people don't use any creatives, at least banners, they simply choose to buy traffic for the directlink, which is absolutely wrong. Imagine yourself surfing in the net, visiting the website and then get redirected to new LP that offers you nothing. The LP is a long=read or contains a lot of sections + forum+ live support window. You'd likely to close it.
To use exchange platforms or affiliate networks, you should transform your site to a real product with different targets to catch a user (payment, registration, poll, any info confirmation, installation of the product etc.). Also, you have to always remember, that users, that we sell via networks are people who interact with ads. So, most likely they want to do smth after clicking, not simply read or get familiar with your product
I've met a lot of clients who tried to buy traffic and send to the homepage of their websites. The problem is that affiliate world works the best when the client has a specific target with a specific price. When you pay just for impression or clicks that are driven to your homepage, you risk to get users who are not ready to land on your website. A lot of people don't use any creatives, at least banners, they simply choose to buy traffic for the directlink, which is absolutely wrong. Imagine yourself surfing in the net, visiting the website and then get redirected to new LP that offers you nothing. The LP is a long=read or contains a lot of sections + forum+ live support window. You'd likely to close it.
To use exchange platforms or affiliate networks, you should transform your site to a real product with different targets to catch a user (payment, registration, poll, any info confirmation, installation of the product etc.). Also, you have to always remember, that users, that we sell via networks are people who interact with ads. So, most likely they want to do smth after clicking, not simply read or get familiar with your product
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