Neil Patel defines content engagement as ?real people responding in measurable ways to your content.?
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A high number of clicks but low user engagement means you?ve got great audience reach, but your content is leaving something to be desired. High engagement but low readership means that you?ve got great content, but you need to get this content in front of more people.
The goal is great traffic AND great engagement. The right people will have their eyes
on the right content. With great traffic and great engagement, you?ll start seeing the difference in brand awareness, increased leads, and improved conversion rates.
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