Trends in website monetization
- Thread starter rakki
- Start date
The first one that comes to mind is the "Keep Reading" button.
This one is everywhere these days. It helps with engagement and monetization - two birds, one stone, that sort of thing.
If a user clicks, it loads more content and, often more ads
This one is everywhere these days. It helps with engagement and monetization - two birds, one stone, that sort of thing.
If a user clicks, it loads more content and, often more ads
I always laugh at what some call trends in marketing. The fact is that marketing hasn't changed in thousands of years. The same core practices for marketing and for selling haven't changed since people were bargaining for camels, horses, tents, and goats.
You'll just have to settle for the usual subscription models, affiliate marketing, selling products and services, sponsored content, and membership sites, along with programmatic advertising and utilizing ad networks.
Now, that said, many have jumped "back on" the "push" bandwagon in the past few years, there has been a huge increase in content marketing (my favorite), some are still claiming that native ads produce well (not truthful IMO), CPA is still the biggest segment among traditional CPA and CPL affiliates.
As for the refinements being plied in the trade, well that may be what you are steering towards with your question. New trends are never trends when they are suggested as a path in marketing. New refinements that have proven to succeed are what you find on the "bleeding edge" of our industry.
The refinements are everywhere and with every established and recognized vendor and tool in the industry. Everything in those camps moves at light speed these days. I've seen the trackers making huge adjustments, the networks really tightening their belts with their members when it comes to anything black-hat, authorities having become far more stringent with disclosure requirements, payment options getting far more demanding and stringent, and one of the biggest refinements I see is a higher demand for offer conversion scrubbing due to the the huge increase in fraud brought by AI. We will see 2025 bring us over $1B in ad fraud.
None of those provide any form of trend.
You'll just have to settle for the usual subscription models, affiliate marketing, selling products and services, sponsored content, and membership sites, along with programmatic advertising and utilizing ad networks.
Now, that said, many have jumped "back on" the "push" bandwagon in the past few years, there has been a huge increase in content marketing (my favorite), some are still claiming that native ads produce well (not truthful IMO), CPA is still the biggest segment among traditional CPA and CPL affiliates.
As for the refinements being plied in the trade, well that may be what you are steering towards with your question. New trends are never trends when they are suggested as a path in marketing. New refinements that have proven to succeed are what you find on the "bleeding edge" of our industry.
The refinements are everywhere and with every established and recognized vendor and tool in the industry. Everything in those camps moves at light speed these days. I've seen the trackers making huge adjustments, the networks really tightening their belts with their members when it comes to anything black-hat, authorities having become far more stringent with disclosure requirements, payment options getting far more demanding and stringent, and one of the biggest refinements I see is a higher demand for offer conversion scrubbing due to the the huge increase in fraud brought by AI. We will see 2025 bring us over $1B in ad fraud.
None of those provide any form of trend.
- AI Content
- This is not a trend, it is a tool. While many want to use it for content, it typically fails as a content generator for ads, for pre-sale pages, for landers, and for conversion pages. It truly sucks at content sites for articles, etc. because it cannot think like a human. It has absolutely no way (currently) to emulate information in a colloquial fashion. It has no way of building out a funnel, it does not have the capacity to custom fit angles, hooks, and triggers. It cannot properly relate a persons personal expressions of an experience, and that is because it is not "personal.
- Where AI really has taken root with a fair amount of success in our industry, et al, is in managing inventory, being the first option in the support chain for a companies service and/or products,
- WEB3, well that isn't anything significant really. Web 3.0 (or the decentralized web) is a vision of the internet that's more user-centric and community-driven. It uses technologies like blockchain to decentralize data storage and management. It is a shift in data storage, retrieval, and delivery, but doesn't really identify as a trend, more of a shift in technology implementation.
- NFT? NFTs are just blockchain-based tokens, each represents a unique asset like a piece of art, digital content, or media. I don't see your point of query with this as a significant area of our industry.
The first one that comes to mind is the "Keep Reading" button.
This one is everywhere these days. It helps with engagement and monetization - two birds, one stone, that sort of thing.
If a user clicks, it loads more content and, often more ads
Yes, I can agree with that, but it is actually just a shift from the old "continue" link. One of the things I like about the newer versions is they tend to expand a slider pop rather than take one to a new page. The newer ones are more user friendly and therefore are likely to be more engaged by users.
Graybeard
Well-Known Member
That is AJAX, XHR formally known as: XMLHttpRequest
adding new content with JavaScript into some named div tag left blank on the initial page load.
That has been around for years now.
AI explanation but the Fetch API is supposedly an improvement
HTML onClick events are powerful web page tools for tracking what, when & who clicks where. You can log the events in your server log or database used, GA4 and some commercial trackers.
The point of this might be to keep a count of the overall numbers of users and the particular click event, These counts could be segmented to user attributes, campaigns, from and to various networks. i.e.; ad network and out to affiliate network or program. Optimization and verification of the data you are given by ad networks and affiliate networks or programs.
website monetization is evolving beyond traditional ads. AI-generated content is helping scale niche blogs and affiliate sites, while subscription models (like paywalls and memberships) are gaining traction for high-value content. Web3 and NFTs allow tokenized access to premium content or exclusive communities, but adoption is still niche. E-commerce integrations (selling digital or physical products) are also performing well. If you're looking for an alternative monetization strategy, let’s discuss options based on your traffic type!
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