Hey everyone,
If you're tired of cloning your landing pages just to test a headline or a CTA button… this one’s for you.
We recently released a tutorial that shows how to run fast and clean A/B (or multivariate) tests using MV Lab + Purelander, without needing to duplicate landing pages.
Yup, no more juggling multiple versions. You just use your lande and do all the element testing right from MV Lab, the multivariate testing tool inside CPV Lab Pro.
What’s this about?
How to test multiple elements (headline, CTA, layout, colors, images)
How to track performance per variation, without messing with your lander setup
How to use Purelander + MV Lab together
Real screenshots, real steps, no fluff
Eliminating the need for duplicate landing pages, saving time and resources
If you’re tired of juggling multiple variations manually, this is a game-changer.
Here is a summary with the most important steps of the guide:
1. Select the Landing page from @PureLander
After you select your landing page format you will add your design elements.
In this tutorial we want to test :
2. Create the campaign in @CPV Lab Pro (or CPV One)
After having the format of the Landing Page we need to setup the tracking campaign in CPV Lab tracker.
For that it is important to set the dynamic elements we want to track from the landing page.
3. Setup the Variations for each element
Once the campaign is setup, we will setup the variations for each element.
This means:
- what headlines we want to test in the landing page?
- what images?
- what colors for buttons?
All the variations are setup using the MV Lab (multivariate testing tool) from CPV Lab (or CPV One)
4. Generate the multivariate code
Once we have all the variations setup, we will generate the multivariate code and update the landing page HTML to use it.
5. Test the page and the results
Once the changes are done in the Landing page we will test the landing page and see how the elements are changing with each refresh.
When traffic comes to the page, the page will load differently and the tracker will track each combination to find the winning one.
We can't add more images here, but you can check the entire tutorial at the link below:
MV Lab and PureLander Guide
Would love to hear how you handle testing, what’s been working for you?
If you're tired of cloning your landing pages just to test a headline or a CTA button… this one’s for you.
We recently released a tutorial that shows how to run fast and clean A/B (or multivariate) tests using MV Lab + Purelander, without needing to duplicate landing pages.
Yup, no more juggling multiple versions. You just use your lande and do all the element testing right from MV Lab, the multivariate testing tool inside CPV Lab Pro.
What’s this about?
How to test multiple elements (headline, CTA, layout, colors, images) How to track performance per variation, without messing with your lander setup How to use Purelander + MV Lab together Real screenshots, real steps, no fluff Eliminating the need for duplicate landing pages, saving time and resourcesIf you’re tired of juggling multiple variations manually, this is a game-changer.
Here is a summary with the most important steps of the guide:
1. Select the Landing page from @PureLander
After you select your landing page format you will add your design elements.
In this tutorial we want to test :
- - Headline copy
- - Main Content Image
- - CTA button
2. Create the campaign in @CPV Lab Pro (or CPV One)
After having the format of the Landing Page we need to setup the tracking campaign in CPV Lab tracker.
For that it is important to set the dynamic elements we want to track from the landing page.
3. Setup the Variations for each element
Once the campaign is setup, we will setup the variations for each element.
This means:
- what headlines we want to test in the landing page?
- what images?
- what colors for buttons?
All the variations are setup using the MV Lab (multivariate testing tool) from CPV Lab (or CPV One)
4. Generate the multivariate code
Once we have all the variations setup, we will generate the multivariate code and update the landing page HTML to use it.
5. Test the page and the results
Once the changes are done in the Landing page we will test the landing page and see how the elements are changing with each refresh.
When traffic comes to the page, the page will load differently and the tracker will track each combination to find the winning one.
We can't add more images here, but you can check the entire tutorial at the link below:
MV Lab and PureLander Guide
Would love to hear how you handle testing, what’s been working for you?
