UK online ads 'set to top £1bn'
People are spending more time and money online
The value of online advertising in the UK could top £1bn this year for the first time, an industry study has said.
Revenues from online adverts rose 62%, on a like-for-like basis, to £490m in the first half of 2005, outstripping growth in overall advertising of 3%.
The Internet Advertising Bureau (IAB) said UK online ad values could surpass £1bn in 2005, driven by take-up of broadband internet connections.
More is now being spent on online than billboard adverts for the first time.
full story: news.bbc.co.uk/1/hi/business/4307856.stm
People are spending more time and money online
The value of online advertising in the UK could top £1bn this year for the first time, an industry study has said.
Revenues from online adverts rose 62%, on a like-for-like basis, to £490m in the first half of 2005, outstripping growth in overall advertising of 3%.
The Internet Advertising Bureau (IAB) said UK online ad values could surpass £1bn in 2005, driven by take-up of broadband internet connections.
More is now being spent on online than billboard adverts for the first time.
full story: news.bbc.co.uk/1/hi/business/4307856.stm
